Beyond Covid-19: B2C Marketing Strategies
Live Lounge Podcast Series by BritCham Shanghai
English - May 01, 2020 03:00 - 26 minutes - 17.9 MBEntrepreneurship Business Marketing china marketing business thought leadership entrepreneur panel discussion start-up launching brands in china business podcast shanghai Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This podcast examines how brands are adapting to trends in the Chinese market as a result of the Covid-19 virus. We explore media campaigns and digital strategies that have proved successful at reaching China's consumers and how they have changed since Covid-19.
This podcast covers topics such as:
How digital marketing and e-commerce is being used to maximise revenue and increase customer loyaltyThe shifting psychology of consumersHow brands are utilising technology to reach customersWhich marketing campaigns have been successful during the crisis
Key takeaways:
Panel of speakers:
HOST: Richard Seymore, Senior Marketing Manager, Britannica International School: Richard has previously managed global accounts and marketing for Sage China, and is a former associate lecturer within the department of economics and international business at Oxford Brookes University Business School.
Mark Tanner, Founder & MD, China Skinny: Mark has provided China-market growth strategies and research to around 200 brands including Nike, Tourism Australia, Colgate, Reckitt Benckiser, IKEA, Woolworths, Coles, SAIC Motors and IHG. His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT, WSJ and Forbes, where he is a columnist.
Jimmy Chang, General Manager, Scape Creative Communications: Jimmy is the founder and current General Manager of Scape Creative Communications, a brand communications agency specializing in creative branding, marketing communications and events planning and management.
Kirsten Johnston, Founder & CEO, JWDK: In China, JWDK specialises in strategic brand positioning and brand development in China. Kirsten hails from London and founded her firm there in 2003, later expanding her business to China and Hong Kong in 2014.
If you would like to get in touch with any of the speakers, please contact [email protected]
This podcast is conducted in English and was recorded over a call. We apologise that the quality of the audio is compromised in parts.