Why first-party data should be top of mind for the C-Suite

Listen & Think with Google

English - November 29, 2021 14:18 - 25 minutes - 34.7 MB
Marketing Business Technology analysis changing digital insights landscape marketing strategies transformation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Digital innovation in a new marketing landscape

We’ll be diving into one of the hottest topics in digital advertising: first-party data. Executives from JustEat Takeaway, Pandora, and Footway give their experiences of integrating first-party data into their strategies, while our expert panel shares how you can get started on your own planning.