How to Build Digitally Native Brands, Featuring Vinebox Inc.

Liquid Assets: A Beverage Industry Podcast

English - March 23, 2021 10:30 - 40 minutes - 58.2 MB - ★★★★★ - 122 ratings
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Previous Episode: Beer, Hard Seltzer, and One Crazy Year — featuring Lester Jones

Next Episode: Why Big Companies Are Going DTC

For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and consumer insights from their wine-tasting subscription service, Vinebox, they were able to successfully build a stand-alone sister brand, Usual. On this episode, Rachel and Matt explain what it takes to build a sustainable direct-to-consumer business, create value for consumers, and perhaps even revolutionize your brand development pipeline.

For more, check out our latest reports on direct-to-consumer strategy:
Are You Doing Direct-to-Consumer All Wrong?
Community Commerce: A New Model for Beverages (for Rabobank clients only)