Hard Seltzer Storms the Light-Beer Fortress
Liquid Assets: A Beverage Industry Podcast
English - October 15, 2019 11:00 - 32 minutes - 47.7 MB - ★★★★★ - 122 ratingsInvesting Business News Business News beer craft markettrends beverageindustry beverages brands brewery coffee craftbeer ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Hard seltzer brands like White Claw and Truly have stormed onto the scene, injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Light and bubbly, and imminently 'sessionable,' hard seltzer has become a category unto itself. Its viral popularity offers big brewers an opportunity to draw female consumers away from the wine & spirits category – something they’ve struggled to achieve for decades. But, in order to do so, they face an unfamiliar challenge: Can they capture market share from 'big seltzer?'