Digital Strategy with Constellation Brands: Part 2
Liquid Assets: A Beverage Industry Podcast
English - September 12, 2018 12:35 - 26 minutes - 36.9 MB - ★★★★★ - 122 ratingsInvesting Business News Business News beer craft markettrends beverageindustry beverages brands brewery coffee craftbeer ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Digital Strategy with Constellation Brands: Part 1
Next Episode: Mixed Drinks and Creative Juices
In part two of our recording with Wayne Duan, VP of ecommerce with Constellation Brands, we dive head-first into the deep-end of digital strategy. What is search engine optimization and how can beverage companies make SEO work for them? How can small organizations thrive in a world of big data? And how can marketing teams and product development teams use data to supercharge performance? We answer all this and more in this week’s episode.
In addition to our fantastic guest, this episode features the classic Rabobank lineup: Stephen Rannekleiv – Global Strategist, Jim Watson – senior analyst, and Bourcard Nesin – Associate Analyst.