The Lion Zeal Show

SEO to Business Owner w/ Armando Saenz

March 25, 2021 15:18 - 1 hour - 127 MB

In this episode, I've bought back my friend Armando Saenz for a third interview to discuss the changes to SEO, digital marketing, and his business itself over the past few years. It's a fun look back for any long-term fans of the show - as Armando was the very first guest. And it's an insightful episode from two digital marketers with 10+ years in the space.

Client vs Affiliate SEO

March 18, 2021 06:00 - 1 hour - 109 MB

Steve Brown was previously featured in episode 52 of the show, where we discussed building his dental SEO agency to 40+ clients. Today, Steve still operates that agency but pivoted his focus to affiliate SEO - where he's also gone on to build multiple 6-figure sites. In this episode, we discuss how he's done that, why the change, and some good ol' nerdy SEO discussions.

The Power of Productised Services w/ Mahmoud Fathy

March 11, 2021 15:36 - 1 hour - 88.1 MB

Want to launch your own service business or agency? Mahmoud Fathy is the founder of ContentWish, an SEO content agency, that grew from 0 to $10,000 without even a website. This is an inspiring episode for anyone looking to build a productised service, hire a team, and hustle to 6-figures. Never mind his 6-figure affiliate portfolio.

#99: How To Write Outreach Emails w/ Amit Raj

February 25, 2021 15:17 - 1 hour - 107 MB

Outreach link building is booming, but short of paying for guest posts, how do you land high quality links? My guest today, Amit Raj, runs a link building agency where he does manual outreach-based link acquisition for clients ranging from local companies to eCommerce, SaaS, and everything else. In this episode we breakdown his outreach process from research to acquisition, including what it actually means to build relationships.

How To Sell SEO as an Introvert with Kraig Bond

February 18, 2021 15:44 - 1 hour - 99.5 MB

Kraig Bond is an SEO agency owner making multiple 6-figures a year working with various types of small businesses. So I brought him on the show to figure out how he broke through the struggle and went from unable to sell to closing 5-figure deals off a simple phone call. Here's how Kraig did it, how he landed his clients, his sales strategy, and recommendations for someone trying to do the same.

$20k/m With No Backlinks with Ulhas Sakhare

February 04, 2021 12:42 - 1 hour - 96.3 MB

Ulhas went from making $250/month in his job to landing $8,000+/month worth of clients and building a niche site to over $20,000/month without any link building. In this episode, we breakdown how he did it from start to finish, and what strategies he uses to bring in a lot of traffic without links.

How To Scale Your Agency w/ Ryan Stewart

January 28, 2021 15:07 - 57 minutes - 107 MB

In this episode, I'm joined by Ryan Stewart for our second episode together, to discuss how to build a scalable SEO agency. Ryan knows a thing or two about that, since our first interview, he sold his agency Webris. Only to later rebuild it again. But beyond that, he's helped over a thousand agencies streamline their SEO fulfilment so they can better manage, communicate, and deliver to clients. Show notes here: https://lionzeal.com/podcast/ryan-stewart-2021/

How To Sell PPC Services & Deliver Results w/ Jarod Spiewak

October 22, 2020 15:18 - 1 hour - 149 MB

In this episode, I'm joined by my friend Jarod Spiewak to catch up on his journey since our last interview where he built a $20k/month UpWork SEO business. We discuss why he fired half his clients, his shift from consultant to agency, and why he now focuses in PPC - including how he does it. It's a fun, informative episode and a must watch for local SEOs or anyone looking Episode mentions here: https://lionzeal.com/blog/jarod-spiewak-2020/

Create Content That Ranks w/ Michal Suski

October 15, 2020 06:33 - 1 hour - 150 MB

In this episode, I'm joined by Michał Suski from Surfer to discuss OnPage SEO, content optimisation, and how Surfer helps with this. There's also a sneak peek of a brand new feature Surfer are working on to instantly map out an entire content plan based on a single keyword. Enter a keyword like "best mattress reviews" and you'll instantly get 500+ content suggestions, with keywords for each. This has never been shown publicly before. That's alongside some great onpage advice, tips for ...

OnPage SEO Tips w/ Kyle Roof

October 08, 2020 16:58 - 1 hour - 50.9 MB

In this episode, I’m joined by Kyle Roof to discuss what’s changed with onpage SEO over the past few years. I last had Kyle on the show around 2 years ago (episode 55), where we discussed his SEO testing approach. Today, we expand further on that, and learn a little more about Kyle’s approach to onpage SEO, his agency, and what’s changed in the past 2 years. Video and show notes here: https://lionzeal.com/podcast/kyle-roof-2020/

#92: How To Dominate Rankings with Engagement Signals

September 17, 2020 10:29 - 1 hour - 130 MB

In this episode, I'm joined by Holly Starks for a long overdue catch up interview. If you don't know Holly, she's probably what you'd call a blackhat SEO. She used to have over 3,000,000 YouTube videos which brought in 6-figures a month. Today, she has 700 phones which she uses to push podcasts into "New & Noteworthy", among other things. Show Resources here: https://lionzeal.com/podcast/holly-starks-2020/

How To Dominate Rankings using Engagement Signals w/ Holly Starks

September 17, 2020 10:29 - 1 hour - 130 MB

In this episode, I'm joined by Holly Starks for a long overdue catch up interview. If you don't know Holly, she's probably what you'd call a blackhat SEO. She used to have over 3,000,000 YouTube videos which brought in 6-figures a month. Today, she has 700 phones which she uses to push podcasts into "New & Noteworthy", among other things. Show Resources here: https://lionzeal.com/podcast/holly-starks-2020/

#91: Advanced Affiliate SEO Tips with Tom De Spiegelaere

August 20, 2020 05:36 - 1 hour - 126 MB

If you're making a few thousand dollars a month from SEO, what are the strategies you need to use to scale this fast? My guest today, Tom De Spiegelaere, runs a small portfolio of affiliate sites. One of which, he publicly writes about and is making over $60,000/month. In this episode, we breakdown some of the more advanced strategies for increasing traffic, flipping sites, and growing your affiliate business. Show notes and mentions here: https://lionzeal.com/podcast/tom-spicky/

Advanced Affiliate SEO Tips w/ Tom De Spiegelaere

August 20, 2020 05:36 - 1 hour - 126 MB

If you're making a few thousand dollars a month from SEO, what are the strategies you need to use to scale this fast? My guest today, Tom De Spiegelaere, runs a small portfolio of affiliate sites. One of which, he publicly writes about and is making over $60,000/month. In this episode, we breakdown some of the more advanced strategies for increasing traffic, flipping sites, and growing your affiliate business. Show notes and mentions here: https://lionzeal.com/podcast/tom-spicky/

#90: How To Get Started With Affiliate SEO w/ Julie Adams

August 13, 2020 12:27 - 1 hour - 127 MB

Learn how Julie Adams built an affiliate portfolio to quit her agency job and become a full time affiliate SEO. Show notes and resources here: https://lionzeal.com/podcast/julie-adams/

How To Get Started With Affiliate SEO w/ Julie Adams

August 13, 2020 12:27 - 1 hour - 127 MB

Learn how Julie Adams built an affiliate portfolio to quit her agency job and become a full time affiliate SEO. Show notes and resources here: https://lionzeal.com/podcast/julie-adams/

The Evolution of OnPage SEO w/ Viola Eva

August 06, 2020 13:56 - 1 hour - 145 MB

While the title of this episode sounds awesome, it doesn't really do justice to the conversation here. In this episode, I'm joined by Viola Eva, where we discuss all things SEO, content optimisation, client work, and even public speaking. It's a really fun value-packed interview, well worth listening to. Show notes and resources here: https://lionzeal.com/podcast/viola-eva/

#89: The Evolution of OnPage SEO with Viola Eva

August 06, 2020 13:56 - 1 hour - 145 MB

While the title of this episode sounds awesome, it doesn't really do justice to the conversation here. In this episode, I'm joined by Viola Eva, where we discuss all things SEO, content optimisation, client work, and even public speaking. It's a really fun value-packed interview, well worth listening to. Show notes and resources here: https://lionzeal.com/podcast/viola-eva/

Foreign Affiliate SEO w/ Will Tribe

July 30, 2020 05:44 - 1 hour - 140 MB

Can you rank a website in a language you can't read or write? Will Tribe has been doing SEO since 2013, starting with local lead generation sites, before shifting into affiliate review sites. In this episode, we discuss how he scaled that further by duplicating what's working in English speaking markets, into other languages. All without being able to say more than "Hello" in the language. Show notes and mentions here: https://lionzeal.com/podcast/will-tribe/

#88: Foreign Affiliate SEO with Will Tribe

July 30, 2020 05:44 - 1 hour - 140 MB

Can you rank a website in a language you can't read or write? Will Tribe has been doing SEO since 2013, starting with local lead generation sites, before shifting into affiliate review sites. In this episode, we discuss how he scaled that further by duplicating what's working in English speaking markets, into other languages. All without being able to say more than "Hello" in the language. Show notes and mentions here: https://lionzeal.com/podcast/will-tribe/

How To Scale Outreach Links w/ Gary Wilson

July 23, 2020 11:46 - 1 hour - 148 MB

Gary Wilson runs the popular link building service, GetMeLinks, which he purchased and rebranded from "DFY Links" last year. In this episode, we discuss the systems and processes Gary has in place to handle all this link building in-house. And how you guys can do the same. Including some interesting discussions on Gary’s backstory, mindset, and learning. Show notes and resources: https://lionzeal.com/podcast/gary-wilson/

#87: How To Scale Outreach Links with Gary Wilson

July 23, 2020 11:46 - 1 hour - 148 MB

Gary Wilson runs the popular link building service, GetMeLinks, which he purchased and rebranded from "DFY Links" last year. In this episode, we discuss the systems and processes Gary has in place to handle all this link building in-house. And how you guys can do the same. Including some interesting discussions on Gary’s backstory, mindset, and learning. Show notes and resources: https://lionzeal.com/podcast/gary-wilson/

How To Buy and Flip Affiliate Sites w/ Craig Campbell

July 16, 2020 06:35 - 1 hour - 154 MB

Digital real estate is a huge business, and like regular real estate, there's several approaches. You can be a property developer, long-term investor (buy/rent), or a flipper. My guest today is Craig Campbell, a popular black hat SEO, discussing how he makes money buying and flipping niche affiliate sites. You'll hear about his purchase requirements, average purchase price, where to find deals, and steps to increase revenue fast. Show notes and resources here: https://lionzeal.com/pod...

#86: How To Buy and Flip Affiliate Sites with Craig Campbell

July 16, 2020 06:35 - 1 hour - 154 MB

Digital real estate is a huge business, and like regular real estate, there's several approaches. You can be a property developer, long-term investor (buy/rent), or a flipper. My guest today is Craig Campbell, a popular black hat SEO, discussing how he makes money buying and flipping niche affiliate sites. You'll hear about his purchase requirements, average purchase price, where to find deals, and steps to increase revenue fast. Show notes and resources here: https://lionzeal.com/pod...

#85: From Circus Showgirl to Content Agency Owner with Jenny Abouobaia

July 09, 2020 11:54 - 1 hour - 212 MB

Are you brand new to SEO or trying to make a business out of it? Jenny Abouobaia was a dancer, choreographer, and personal trainer before finding a way into SEO and building a 40+ person content marketing agency in Egypt. Here's how she did it and some lessons learned along the way. Show notes and mentions here:

Circus Showgirl to Content Agency Owner w/ Jenny Abouobaia

July 09, 2020 11:54 - 1 hour - 212 MB

Are you brand new to SEO or trying to make a business out of it? Jenny Abouobaia was a dancer, choreographer, and personal trainer before finding a way into SEO and building a 40+ person content marketing agency in Egypt. Here's how she did it and some lessons learned along the way. Show notes and mentions here: https://lionzeal.com/podcast/jenny-clever/

#84: Hiring, Pivoting, and Building a Great SEO Business with Jonathan Kiekbusch

July 02, 2020 04:54 - 1 hour - 72.1 MB

In this episode, we bring back Jonathan Kiekbusch from SEOButler to discuss the massive changes to his business and the world of SEO over the past 4 years. Show notes here: https://lionzeal.com/podcast/jonathan-kiekbusch/

Hiring, Pivoting, and Building a Great SEO Business w/ Jonathan Kiekbusch

July 02, 2020 04:54 - 1 hour - 72.1 MB

In this episode, we bring back Jonathan Kiekbusch from SEOButler to discuss the massive changes to his business and the world of SEO over the past 4 years. Show notes here: https://lionzeal.com/podcast/jonathan-kiekbusch/

#83: Scale Your Affiliate Site Into A Media Company with Greg Elfrink

June 18, 2020 05:00 - 1 hour - 71.4 MB

In this episode, I'm joined by Greg Elfrink from EmpireFlippers, where we have a nerdy conversion on all things marketing. Specifically, how agency owners and affiliates can better market their websites and services. You'll learn what Greg calls the transition from "affiliate site" to "media company", and how doing this can easily build a brand worth upwards of 7-figures.

Scale Your Affiliate Site Into A Media Company w/ Greg Elfrink

June 18, 2020 05:00 - 1 hour - 71.4 MB

In this episode, I'm joined by Greg Elfrink from EmpireFlippers, where we have a nerdy conversion on all things marketing. Specifically, how agency owners and affiliates can better market their websites and services. You'll learn what Greg calls the transition from "affiliate site" to "media company", and how doing this can easily build a brand worth upwards of 7-figures. Show mentions here: https://lionzeal.com/podcast/greg-elfrink/

#82: How To Build Outreach Links in 2020 with Bibi The Link Builder

June 11, 2020 10:58 - 1 hour - 149 MB

How can you assemble a team and build outreach links at scale? Bibi "The Link Builder" Raven is doing exactly this with a team of 8, focused primarily on acquiring free links for her clients via email and social media outreach. In this episode, we discuss link building, managing a links team, and some valuable tips on working with clients. Resources here: https://lionzeal.com/podcast/bibi-raven/

How To Build Outreach Links in 2020 w/ Bibi The Link Builder

June 11, 2020 10:58 - 1 hour - 149 MB

How can you assemble a team and build outreach links at scale? Bibi "The Link Builder" Raven is doing exactly this with a team of 8, focused primarily on acquiring free links for her clients via email and social media outreach. In this episode, we discuss link building, managing a links team, and some valuable tips on working with clients. Resources here: https://lionzeal.com/podcast/bibi-raven/

6 Figures From UpWork SEO w/ Bobby Pham

June 04, 2020 12:09 - 1 hour - 69.3 MB

In this episode, I’m joined by Bobby Pham to discuss how he’s built up a six-figure SEO consulting business in the past year using UpWork. I believe UpWork is one of the fastest ways of getting to six-figures today, so today you’ll learn how exactly to do it. From profile optimisation and client acquisition, all the way to delivering your services. Show notes and resources: https://lionzeal.com/podcast/bobby-pham/

#81: 6 Figures From UpWork SEO with Bobby Pham

June 04, 2020 12:09 - 1 hour - 69.3 MB

In this episode, I’m joined by Bobby Pham to discuss how he’s built up a six-figure SEO consulting business in the past year using UpWork. I believe UpWork is one of the fastest ways of getting to six-figures today, so today you’ll learn how exactly to do it. From profile optimisation and client acquisition, all the way to delivering your services. Show notes and resources: https://lionzeal.com/podcast/bobby-pham/

#80: How He Built a Successful Marketing Agency As A Rockstar

May 28, 2020 17:41 - 1 hour - 156 MB

Frank Heim is an interesting guy. He’s a self-proclaimed “loner”, bass player for a German medieval metal band (Saltatio Mortis), and co-founder of an 8 person marketing agency. He built his agency from scratch, while balancing being in a top of the charts band and all that comes with that, likes tours and recording albums. In this episode, we discuss how he’s built up his agency, his motivations, and how he balances all the work. Show notes and details here: https://lionzeal.com/podc...

Rockstar and agency owner w/ Frank Heim

May 28, 2020 17:41 - 1 hour - 156 MB

Frank Heim is an interesting guy. He’s a self-proclaimed “loner”, bass player for a German medieval metal band (Saltatio Mortis), and co-founder of an 8 person marketing agency. He built his agency from scratch, while balancing being in a top of the charts band and all that comes with that, likes tours and recording albums. In this episode, we discuss how he’s built up his agency, his motivations, and how he balances all the work. Show notes and details here: https://lionzeal.com/podc...

Can You Automate Local SEO Services w/ Chris Romero

May 21, 2020 13:47 - 1 hour - 160 MB

Chris Romero is determined to help small local businesses grow with digital marketing, but wanted a way of providing that service at scale, so it's easier and more affordable. He achieved that by automating 90% of the work. Here's how he did it. Show notes here: https://lionzeal.com/podcast/chris-romero/

#79: Can You Automate Local SEO Services? With Chris Romero

May 21, 2020 13:47 - 1 hour - 160 MB

Chris Romero is determined to help small local businesses grow with digital marketing, but wanted a way of providing that service at scale, so it's easier and more affordable. He achieved that by automating 90% of the work. Here's how he did it. Show notes here: https://lionzeal.com/podcast/chris-romero/

#78: How To Grow Your SEO Agency During COVID-19 w/ John Logar

May 14, 2020 11:41 - 1 hour - 61 MB

In this episode, John Logar shares his thoughts on surviving and thriving during the crazy COVID-19 times. John coaches various agencies and consultants around the world, so has some incredible insights into the impact and ideal response during this.

Grow Your SEO Agency During COVID-19 w/ John Logar

May 14, 2020 11:41 - 1 hour - 61 MB

In this episode, John Logar shares his thoughts on surviving and thriving during the crazy COVID-19 times. John coaches various agencies and consultants around the world, so has some incredible insights into the impact and ideal response during this. Show mentions: https://lionzeal.com/podcast/john-logar-2020/

Outsource Client Work From Day 1 w/ Cole LaJeunesse

May 07, 2020 16:02 - 1 hour - 153 MB

In this episode, we see how Cole built his agency from scratch to 6-figures within 6 months, and more importantly, how he's systemised every part of his business so he doesn't do the work nor communicate with clients. Topics Covered: How Cole got his first apprenticeship in online marketing (5:30) Behind the scenes of operating a Facebook Ads agency (13:38) Finding and setting up deals for his agency (18:42) From running FB Ads to E-commerce with starting price from $3000 (32:10) ...

#77: How To Outsource Client Work From Day One w/ Cole LaJeunesse

May 07, 2020 16:02 - 1 hour - 153 MB

In this episode, we see how Cole built his agency from scratch to 6-figures within 6 months, and more importantly, how he's systemised every part of his business so he doesn't do the work nor communicate with clients. Topics Covered: How Cole got his first apprenticeship in online marketing (5:30) Behind the scenes of operating a Facebook Ads agency (13:38) Finding and setting up deals for his agency (18:42) From running FB Ads to E-commerce with starting price from $3000 (32:10) ...

Building a Content Marketing Agency w/ Karl Kangur

September 06, 2018 13:58 - 46 minutes - 35.2 MB

In this episode, Karl Kangur talks about starting his journey when he was only 12 to running a successful content marketing agency with three offices today. Watch the interview & get the show notes here: https://lionzeal.com/podcast/karl-kangur/

#76: How Karl Kangur Built a Successful Content Marketing Agency

September 06, 2018 13:58 - 46 minutes - 35.2 MB

In this episode, Karl Kangur talks about starting his journey when he was only 12 to running a successful content marketing agency with three offices today. Watch the interview & get the show notes here: https://lionzeal.com/podcast/karl-kangur/

Building a 20k MRR Local SEO Agency w/ Chris LaMorte

August 30, 2018 22:20 - 57 minutes - 51.1 MB

In this episode, Chris LaMorte talks about going from working as a web developer with zero sales experience to running his own SEO agency. You'll also learn how he overcame getting stuck working in his business. Watch the interview & get the show notes here: https://lionzeal.com/podcast/chris-lamorte/

#75: How Chris Built A 20k MRR Local SEO Agency

August 30, 2018 22:20 - 57 minutes - 51.1 MB

In this episode, Chris LaMorte talks about going from working as a web developer with zero sales experience to running his own SEO agency. You'll also learn how he overcame getting stuck working in his business. Watch the interview & get the show notes here: https://lionzeal.com/podcast/chris-lamorte/

#74: Why You Should Be Using Ahrefs With Tim Soulo

April 12, 2018 10:00 - 49 minutes - 90.2 MB

In this episode, Tim Soulo digs deep into everything Ahrefs, including how Ahrefs began, how they estimate traffic, measure keyword difficulty, hidden features & much more. Watch the interview & get the show notes here: https://lionzeal.com/podcast/tim-soulo/

Why Use Ahrefs w/ Tim Soulo

April 12, 2018 10:00 - 49 minutes - 90.2 MB

In this episode, Tim Soulo digs deep into everything Ahrefs, including how Ahrefs began, how they estimate traffic, measure keyword difficulty, hidden features & much more. Watch the interview & get the show notes here: https://lionzeal.com/podcast/tim-soulo/

Why Use Ahrefs w/ Tim Soulo

April 12, 2018 10:00 - 49 minutes - 90.2 MB

In this episode, Tim Soulo digs deep into everything Ahrefs, including how Ahrefs began, how they estimate traffic, measure keyword difficulty, hidden features & much more. Watch the interview & get the show notes here: https://lionzeal.com/podcast/tim-soulo/

#73: How James Travels The World On SEO Profits & Investments

March 29, 2018 10:00 - 44 minutes - 81.6 MB

Are you struggling to build a passive income with your SEO business? In this episode, James Ruhle talks about going from hustling on $200/m SEO clients to traveling the world investing in start-ups. Watch the video interview & get the show notes here: https://lionzeal.com/podcast/james-ruhle/

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