Lion's Share Marketing Podcast
127 episodes - English - Latest episode: over 1 year ago - ★★★★ - 28 ratingsDiscover how brands are creating marketing wins and moving the needle with their marketing strategies.
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Episodes
Starting A Candy Company From Scratch - EP 127
November 18, 2022 20:32 - 45 minutes - 103 MBStarting A Candy Company From Scratch In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the state of the economy. Then Tyler introduces Erica Williams, Founder & CEO at Yumy Candy Company Inc. Erica is an entrepreneur, health...
Q4 Marketing Deep Dive - EP 126
November 04, 2022 21:25 - 35 minutes - 80.5 MBQ4 Marketing Deep Dive In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams, and Jon shares why he’s not worried that AI will steal jobs from creatives. Then Tyler introduces Nate Lagos, Director of Growth Marketing at Original Grain. In their conversation, Tyler and Nate have a Quarter 4 marketing deep dive. ...
Explosive Retention Marketing Strategies - EP 125
October 05, 2022 16:43 - 34 minutes - 46.8 MBExplosive Retention Marketing Strategies In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website. Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club. In their conversation, Tyler and...
Taking A Beverage Brand From 0 To 1 - EP 124
September 22, 2022 20:23 - 46 minutes - 63.2 MBIn Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for Figma. Then Tyler introduces this episode’s guest, Doug Allan, founder of Calm Moment. Calm Moment is a CBD-infused beverage brand that hit markets this summer, focused on producing the highest quality CBD beverage in the world. In their conversat...
Strategies for Post-Pandemic Performance Marketing
September 14, 2022 18:49 - 32 minutes - 60 MBStrategies for Post-Pandemic Performance Marketing In Episode 123 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls multiple Google apps into one platform, allowing marketers to manage campaigns from one location and leverage Google’s machine learning to maximize their creative ability. Then Tyler introduces Bobby Macauley, Director of Performance Marketing at ALOH...
Marketing Agency Red Flags with John Doherty - EP 122
May 20, 2022 18:23 - 48 minutes - 66.3 MBMarketing Agency Red Flags with John Doherty In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros and cons of the types of ads Disney will display and how this could make them the highest earning streaming platform. Then Tyler introduces John Doherty, a digital marketer and founder of Credo. During his interview, John discusses the path h...
Strengthening Community & Fan Loyalty Through TBL
April 21, 2022 19:48 - 41 minutes - 57.1 MBStrengthening Community & Fan Loyalty Through TBL with David Magley In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a new website to the team colors and fan experience. Then Tyler introduces David Magley, former NBA player and current President of The Basketball League. During his interview, David explains the core differences between TBL and the mino...
Maintaining Effective Operations with Joshua Johnston - EP 120
December 20, 2021 22:40 - 39 minutes - 53.7 MBMaintaining Effective Operations with Joshua Johnston Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image. Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner wit...
A/B Testing: The Value of Split Testing Your Landing Pages - EP 119
December 11, 2021 00:55 - 27 minutes - 37.7 MBA/B Testing: The Value of Split Testing Your Landing Pages In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps companies develop landing pages that convert customers. Zach and Tyler discuss the elements that make up an effective landing page and consider marketing leaders’ biggest mistakes when creating landi...
Tune into your Turbulence with Monique Maley, President of Articulate Persuasion - EP 118
November 29, 2021 17:59 - 33 minutes - 46.5 MBTune into your Turbulence with Monique Maley, President of Articulate Persuasion In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of doubling down on connected TV opportunities and expect to see an influx of DTC brands allocating marketing dollars to. Then Tyler is joined by our featured guest, Monique Maley, to discuss navigating turbulence in your communication as a marketer...
Optimizing The Customer Experience - EP 117
August 24, 2021 21:06 - 40 minutes - 73.5 MBOptimizing The Customer Experience with ProximoCX's Michael McMillan In Episode 117 of the Lion’s Share Marketing Podcast, Tyler and Jon introduce and discuss Google’s new three-strike ad policy and its potential effects on the marketing space. In addition, they talk about the possible implications and changes marketing teams may undergo due to Google’s new policy. Stay tuned to hear Tyler talk with Michael McMillan, the CEO of ProximoCX and BizSprints. Michael and Tyler talk ab...
Adaptive Marketing: Tourism Post Pandemic - EP 116
June 26, 2021 06:00 - 31 minutes - 57.9 MBAdaptive Marketing: Tourism Post Pandemic In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that marketing teams will adopt as email privacy increases with IOS 15’s new features. Stay tuned to hear Tyler talk with Brian Hilemon, the Senior Director of Marketing Partnerships for the San Diego Tourism Authority (SDTA). Brian and Tyl...
Utilizing Underrated Marketing Channels - EP 115
June 02, 2021 17:35 - 59 minutes - 110 MBUtilizing Underrated Marketing Channels w/ Rand Fishkin In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of SparkToro, which streamlines user insights for marketers. Rand and Tyler discuss the dangers of Google’s new FLoC program, which addresses privacy problems but has little consumer benefit. The two consider the importance of Rand’s article th...
Consumer Marketing Tips in the Cannabis Industry - EP 114
May 12, 2021 06:00 - 27 minutes - 51 MBConsumer Marketing Tips in the Cannabis Industry - EP 114 In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membership-based platform that curates articles from different sites but posts the articles without the ads from the original pieces, providing the reader with a better user experience. Scroll has transitioned to a private beta, and Twitter plans to par...
The Rise of PürInstinct with Dominique Soucy - EP 113
April 20, 2021 07:00 - 41 minutes - 75.6 MBThe Rise of PürInstinct with Dominique Soucy In Episode 113 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Amazon has surpassed 10% of the US digital ad space market share. The pair examine the importance of paid Amazon search-marketing for eCommerce companies in their early years. Then, Tyler introduces Dominique Soucy, the Founder of an emerging sport called PürInstinct. Combining basketball, football, soccer, and rugby, the no-contact sport is focus...
Lucrative eCommerce Ventures with Ben Knegendorf
March 25, 2021 17:19 - 46 minutes - 86 MBLucrative eCommerce Ventures with Ben Knegendorf In Episode 112 of the Lion’s Share Marketing Podcast, Tyler and Jon break down brands diving into the new world of Non-Fungible Tokens (NFTs). NFTs are tokens that represent a unique digital item, purchased with cryptocurrency. The new popularity of NFTs, in general, has encouraged brands to use NFTs as PR campaigns. While artists like Beeple have sold off digital art of 69 million dollars, Pringles, Charmin, and various alcohol brands have ...
Evolving Into A Global Brand with Shiri Hellmann - EP 111
March 18, 2021 16:09 - 38 minutes - 70.1 MBEvolving Into A Global Brand with Shiri Hellmann In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help...
Bridging the Gap Between Native Mobile Apps and The Web - EP 110
March 10, 2021 08:00 - 1 hour - 111 MBBridging the Gap Between Native Mobile Apps and The Web In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance ...
Revolutionizing Brand Growth with AI Technology from Vizit - EP 109
February 19, 2021 17:26 - 47 minutes - 86.2 MBRevolutionizing Brand Growth with AI Technology from Vizit In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed the shortcomings of Toyota’s Paralympic ad with low brand recall and Oatly’s bizarre jingle. The pair agreed that this year’s ads had more winners than losers, but only if marketers can ensure brand...
Amazon Business Strategy Insights with Isaac Kuhlman - EP 108
February 10, 2021 08:00 - 39 minutes - 71.8 MBAmazon Business Strategy Insights with Isaac Kuhlman - EP 108 In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it just didn't have a plan, period. Tyler then goes on to introduce Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes...
Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107
January 27, 2021 08:00 - 31 minutes - 57.4 MBGrooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107 In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search engine has threatened Australia with pulling their services completely if further negotiations are not held. Tyler and Jon weigh the benefits of maintaining Google services in Australia with the losses...
Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment - EP 106
January 20, 2021 08:00 - 37 minutes - 69.6 MBEffective Retail Marketing Strategies to Adopt with Black Diamond Equipment In Episode 106 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the start to 2021 and the recent decision from social media channels to ban Donald Trump from their platforms. They delve further into the rights of social media platforms as private companies, and how this fully allows bans and censorship through their terms of service. The two go on to discuss the risks of rented channels versus owned cha...
EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco
January 12, 2021 08:00 - 1 hour - 112 MBEP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals. Then Tyler introduces Steve Pacheco, the Pres...
EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett
December 23, 2020 20:30 - 48 minutes - 89.2 MBEP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon go on to explain how user experience, personalization, and companies focused on selling health and happiness will continue to grow in importance and succeed in the following year. Drink in hand,...
EP 103: Last Mile Fulfillment Strategies with Brittain Ladd
December 18, 2020 17:27 - 40 minutes - 74.7 MBEP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that Samsung is trying to capitalize on TikTok’s success by allowing its users to experience the already addicting app on a larger screen. Marketers now have a huge opportunity (literally!) to leverage the...
EP 102: How the Pandemic Is Influencing the Podcast Industry
December 08, 2020 17:34 - 32 minutes - 59.2 MBEP 102: How the Pandemic Is Influencing the Podcast Industry In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment centralizes customer interactions across Facebook's various platforms into one interaction. This transition will be a seamless transition for customers, providing a more cohesive experience. Then Tyler introduces Cole Raven, the Co-Founder of P...
EP 101: Homerun eCommerce Strategies with Dugout Mugs
November 24, 2020 07:30 - 33 minutes - 62.3 MBEP 101: Homerun eCommerce Strategies with Dugout Mugs In Episode 101 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss shoppable commerce and the influence that in-app purchases have on gaining customers. They explain how the ads that include in-app purchases have the unique ability to draw in impulse buyers by eliminating the typical steps of eCommerce journey to purchase. Then Tyler introduces Nate Lagos, Chief Marketing Officer at Dugout Mugs. Nate explains his role at th...
EP 100: 10 Insightful Tips from Top Marketing Leaders
November 04, 2020 23:50 - 31 minutes - 57.4 MBEP 100: 10 Insightful Tips from Top Marketing Leaders In episode 100 of the Lion’s Share Marketing Podcast, Tyler looks back on some of our favorite guests that have come on the show. Some of the most important key takeaways offer critical insights and strategies for marketing leaders and remain timely to this day. Each featured guest gives away some words of wisdom for listeners to remember in the form of Tyler's "One Thing" question. This episode features ten of our favorite g...
EP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth
September 30, 2020 18:26 - 27 minutes - 50.2 MBEP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth In Episode 99 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the removal of Facebook’s 20% text limits on ad images. They explain that the more text that’s displayed on an ad, the fewer people Facebook will show it to. Tyler and Jon discuss how with fewer rules in place, ad creators have more opportunities to be creative. Then, Tyler and Jon go on to discuss the launch of LinkedIn Stories, which cr...
EP 98: Video Marketing Tips and Tricks with Daniel Glickman
September 18, 2020 19:22 - 35 minutes - 65.6 MBEP 98: Video Marketing Tips and Tricks with Daniel Glickman In Episode 98 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new ad limit that Facebook is set to impose in February. As Facebook continues to revamp their ad platform, businesses will be sorted into various groups spending on their previous ad budget, which will result in a set number of ad variants that marketing leaders will be allowed to utilize at any given time. Tyler and Jon discuss how this will affect ma...
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen
September 10, 2020 15:29 - 31 minutes - 58.2 MBEP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targete...
EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens
August 27, 2020 17:28 - 41 minutes - 76.1 MBEP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook e...
EP 95: Marketing a Telehealth Brand During a Pandemic
August 13, 2020 15:42 - 35 minutes - 81.2 MBEP 95: Marketing a Telehealth Brand During a Pandemic In Episode 95 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Microsoft is continuing to pursue the purchase of TikTok. Due to security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, doesn't liquidate to an American firm. Not only would this impact ByteDance, the parent company of TikTok, but also the companies who have invested their marketing in TikTok. Jon and Tyler agree that...
EP 94: The BigCommerce IPO and other eCommerce Trends
August 04, 2020 06:00 - 51 minutes - 118 MBEP 94: The BigCommerce IPO and other eCommerce Trends In Episode 94 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Disney’s Hulu is launching a self-service platform that will make it easier for smaller advertisers to buy ads on its platform. The program is in beta currently and the waitlist to participate is available. Jon and Tyler agree that creativity, great storytelling, and messaging are key elements for advertisers of all sizes on Hulu, but especially those with sm...
EP 93: Navigating the New Normal in eCommerce Marketing
July 18, 2020 20:21 - 39 minutes - 91.1 MBEP 93: Navigating the New Normal in eCommerce Marketing In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that if marketers have the resources to try out TikTok's ad platform, it's not the worst bet out there. Next, Tyler introduces Patrick Moran, a marketing leader with experience at a wide variety of ...
EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed
July 11, 2020 22:08 - 42 minutes - 97.4 MBEP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and Tyler believe that while Pinterest is growing popular as a social media platform, it will have to learn how to close the gap compared to Facebook advertising campaigns. Next, Tyler introduces ...
EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz
July 02, 2020 07:00 - 48 minutes - 66.4 MBEP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe that some, if not most of these brands are trying to use this opportunity to cut ad spend while hiding behind a noble cause. Next, Tyler introduces Eric Bandholz, the Founder of BeardBrand. BeardBrand is an American men’s grooming company ...
EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer
June 19, 2020 07:00 - 37 minutes - 51.9 MBEP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that this diversification presents opportunities for marketing leaders to push their product across third party channels outside of Amazon. Next, Tyler introduces Jon Palmer, the Marketing Director for Hylete. Hylete's a digital-first fitness ...
EP 89: Customer Experience and Growth Marketing Lessons
June 12, 2020 22:46 - 24 minutes - 33.1 MBEP 89: Customer Experience and Growth Marketing Lessons In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again throughout longer sales cycles. Jon reminds us as well that with browsers like Chrome removing third-party cookies, LinkedIn is ahead of the game in adaptation to more reliance on platform analytics and ...
EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends
June 03, 2020 18:23 - 46 minutes - 52.9 MBEP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess. Tyler continues by sharing Facebook's plan to begin compensating creators on Instagram for content. This could cause some marketing leaders to pull budgets off of secondary platforms like Snapchat o...
EP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash
May 20, 2020 07:00 - 59 minutes - 68.3 MBEP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash In Episode 87, Tyler and Jon bring us a double feature for in the news, starting with Facebooks acquisition of Giphy. Tyler and Jon dive into the relevance of utilizing gifs in an online marketing setting while reminding listeners of the complications that can come with it. With the majority of gifs made up of popular IP’s and celebrities, licensing issues abound. Shifting gears, Tyler brings up the “new” delivery ...
EP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson
May 11, 2020 17:29 - 52 minutes - 60.6 MBEP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson In Episode 86, Tyler and Jon dive into Shopify's new app: Shop. Tyler goes deeper into the potential battle with Amazon that Shopify is setting into motion with their new app by providing services that will impact a significant portion of the eCommerce ecosystem. With advantages like local listings and no extra charges to merchants, the Shop app has great potential. Moving forward Tyler introduces Phil Jacobs...
EP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel!
May 01, 2020 17:11 - 1 hour - 83.3 MBEP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel! In Episode 85, Tyler and Jon discuss Google making product listings available for free to merchants. Jon goes on to explain how Google wants to make more items noticeable to the public as a response to the current climate of COVID-19. Tyler makes an important point in not slashing one's paid ad budget due to the new organic listings possibly being hidden by paid adds still. He goes on to point out the opportunity av...
EP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall
April 22, 2020 16:09 - 48 minutes - 55.9 MBEP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall In Episode 84, Tyler and Jon begin with an interesting bit of news out of Amazon. They continue to explain how Amazon's strategy of trying to reduce sales to deal with high demand is hurting third party sellers. They go on to discuss the benefits of having independence from sales platforms and diversifying your revenue streams as a brand. Jon makes a good point that while it may seem Amazon’s decision is in response ...
EP 83: Marketing Lessons from Lessonly’s Kyle Lacy
April 17, 2020 23:21 - 48 minutes - 55.5 MBEP 83: Marketing Lessons from Lessonly’s Kyle Lacy In Episode 83, Tyler and Jon get into some non-Corona Virus news for a change; discussing Google's removal of cookies and the effects it will have on collecting information. They make a good case for how businesses with a loyalty marketing strategy can use this method as a more non-threatening approach to collecting consumer data. Afterward, Tyler talks shop with Kyle Lacy, the CMO of Lessonly. Tyler and Kyle discuss today's climate an...
EP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha
April 08, 2020 19:22 - 50 minutes - 57.6 MBEP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the consumer-friendly nature of a mobile-based, short-form content provider perfectly tailored for the new generation and the current global climate. Tyler and Jon highlight the potential opportunities in advertising with the short form medium lend...
EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman
April 02, 2020 08:12 - 51 minutes - 58.5 MBEP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in keeping business moving for small businesses, alleviating the stress of budget cuts with a forgivable loan. They encourage marketing leaders to take advantage of the lucrative opportunity these prog...
EP 80: The Ultimate Paid Digital Media Roundtable
March 27, 2020 17:26 - 54 minutes - 124 MBEP 80: The Ultimate Paid Digital Media Roundtable In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to consumer brands are scaling back their budgets amidst the crisis. Ultimately though, they urge marketing leaders to find creative solutions with the budgets that they do have, especially since digital ad costs are comparatively low right now. Then...
EP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade
March 19, 2020 04:49 - 27 minutes - 62 MBEP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to have on businesses across the world. They both agree that while the pandemic is hurting businesses in various ways, there is still room for marketing leaders to take advantage of the situation and find creative solutions amidst the chaos. Next...
EP 78: Using Video for a Better ROI on Email Marketing
March 04, 2020 22:49 - 30 minutes - 41.9 MBEP 78: Using Video for a Better ROI on Email Marketing In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize assets. Jon mentions that the market may be utilized by those with established Out-of-Home marketing campaigns. The pair theorizes that this partnership could be especially effective in tourist-dominated locations for impulse visits to brick an...