Link for Success
24 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 2 ratingsWelcome to the Link for Success podcast, where we chat about linking and connecting through online marketing, linking to your audience, linking to technology and linking others to your brand. Link for Success is a philosophy of using your voice to make a lasting impact on a global scale. Don't just link for the sake of linking.... Link for Success!
Stacy is an Award-Winning Digital Producer, Master Podcast Trainer, Speaker, Author & Podcast Host. Helping Organizations & Entrepreneurs strategically establish their online voice.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Pivoting, Changing, Speaking... Oh MY!
July 05, 2020 15:00 - 33 minutes - 60.6 MBOn this last episode of season 2, I am joined by a very special guest who was part of my podcast launch for season 1 and her show had the most downloads. Since then, so many things have happened, changed, shifted for so many. Whether it be in their business life or personal, we have all had to pivot in the past few months. I wanted to have this conversation as so many have changed directions recently. Learn how I have pivoted during our times of Covid and what recommendations Fay has for ...
Collaboration and changing gears with Julie Cole
May 25, 2020 16:01 - 24 minutes - 41.8 MBIt was my pleasure to chat with Julie Cole about collaboration and switching gears. Julie is the co-founder of Mabel's Labels and busy mama of six. She has helped her company bring their product to a worldwide market, gain media recognition and win countless entrepreneur awards. Julie is a regular television contributor, an influential and syndicated blogger. She is also a professional speaker about business, babies and blogging. As an early adopter of Social Media, we chat about how thin...
How to Confidently Make Intuitive Business Decisions
April 08, 2020 17:21 - 26 minutes - 46.3 MBDo you find yourself asking everyone you can think of when you want to make a business decision? You ask people in groups, friends and colleges along with other experts and you find out that everyone has a different opinion and you are more confused than when you started? What if there was a better way? In this episode, I chat with Jennifer Lyall, Intuitive Business Mentor about how you can learn to listen to your own intuition and trust your "gut instinct". Hint... it's all about trust...
Are we subjected to more criticism when we become more visible?
April 01, 2020 20:40 - 35 minutes - 62.4 MBAs we become more visible online, are we are subjected to more and more criticism? What if we could turn that into the fuel that drives us forward? These questions and more are discussed with Dana Pharant, Badass Business Performance Coach & Speaker. I have faced this and share my experience with what I call an "anti-fan". Have you faced this? How has it impacted you and you business. Let me know using hashtag #linkforsuccess To learn more about Dana, go to https://innerdominatrix.ka...
Is it ok to sell during a crisis?
March 25, 2020 15:46 - 30 minutes - 54 MBI sat down with Dave Howlett to talk about how you are positioning your products and services during this time of crisis. We discussed the difference between interpretation vs intention and how his "gears" are used during this time. You can find Dave on Social Media and at www.realhumanbeing.org and check out his Ted talk on The Gear: https://www.realhumanbeing.org/media/ https://www.facebook.com/Realhumanbeinglifestyle/ https://www.linkedin.com/in/realhumanbeing
Coaches, Experts and Competitors
March 10, 2020 05:00 - 14 minutes - 25.4 MBIn today's episode, I chat with Bob Minhas about the term "Coach", working with competitors and using the term "expert". A lively conversation that I'm sure you will enjoy. Spoiler alert... who puts a failed business on their LinkedIn profile?
Name Dropping on LinkedIn
March 03, 2020 08:00 - 14 minutes - 25.3 MBAre you a name dropper? Remember when people used to do that in person? I ran into this person, I had coffee with that person. It showed they were in the "in crowd". Well, we have moved this concept to social media, especially LinkedIn. Tagging influencers for the sake of tagging them to showcase they are connected to them. Have you seen this happen? Well, there is a right way and wrong way of going about this. Here's my take.
Does your voice sound the same?
February 25, 2020 08:00 - 11 minutes - 20.3 MBSounds simple enough. Have the same voice across all platforms for brand consistency. Easy, right? Well, I'm calling myself out on this episode as I was not doing this. If someone meets you in person, do you sound the same as your social voice or radio voice? Authenticity is a huge part of gaining trust. So.. here's what happened to me when I was asked about it.
Are you sharing too much?
February 18, 2020 08:00 - 12 minutes - 22.5 MBI hear of people being fearful of sharing too much. Fearful of giving away too much information for free. I don't believe you can ever share too much. I love giving away my information. In this episode we talk about why sharing is a great way to build followers and increase trust.
Dressed for Success
February 11, 2020 09:00 - 15 minutes - 28 MBLinking for Success also means dressing the part. Whether you are meeting someone for the first time at a professional event or in the Digital Space, you should be consistent. I believe in authenticity and being real... but have we taken these terms too far?
Social Selling
February 04, 2020 09:00 - 17 minutes - 31.2 MBI admit, I was never a fan of the term "social selling". You never sell on social. And Social Selling is not about selling on social. It's about exactly what I believe... providing value and building long term relationships. Here's my take.
Who's the star?
January 28, 2020 19:42 - 12 minutes - 22.4 MBWhether I ask the question "Who's the star of your LinkedIn Profile" or "Who's the star of your podcast", I usually get the same response. "ME!" Not exactly. Listen to this episode to find out who the star of your online content should be.
Communication - back to basics
November 28, 2019 19:46 - 12 minutes - 21.9 MBI heard the other day that Social Media has changed the way we communicate. I disagree with that as Social Media enables us to reach people that we wouldn't otherwise be able to. It's only technology. The most basic ways in which we communicate are the same ways my son with Autism was taught when he was non-verbal. What do you think? Has Social Media changed the way we exchange information or do we just need to go back to basics? Let me know using hashtag #linkforsuccess
2020 LinkedIn Trends
October 28, 2019 19:28 - 7 minutes - 14.7 MB2020 is fast approaching and here are my top 5 trends for the upcoming year. From building community to Live Video, the trends continue to focus on building relationships and video based content. What do you think are the trends for 2020? Let me know your thoughts using hashtag #linkforsuccess
Interview with Facebook Specialist, Tammy Hudgin
June 05, 2019 14:54 - 46 minutes - 82.6 MBTammy and I had a great conversation around building relationship on Social Media. We discussed the differences between Facebook and LinkedIn and how planning, being yourself and focusing on value are strategies that can be used across all social channels. It is not a Facebook vs LinkedIn debate as both are highly valuable platforms. Check out Tammy at https://tammyhudgin.com/
Hashtags on LinkedIn
May 28, 2019 16:17 - 16 minutes - 29.8 MBYou’ve probably used hashtags on Twitter and/or Instagram because it’s "what you do there". But you might be caught in two minds about using them on LinkedIn. Are they even allowed on the ‘professional’ network? Well, the short answer is, “Yes, they are!” And if you want to reach a wider audience with your content, then it makes sense to start using them. But before you dive in, you need to know how to use them correctly so you can create the right impression. Using hashtags on LinkedIn w...
Interview with Social Media Consultant, Anita Kirkbride
May 21, 2019 20:37 - 45 minutes - 77.9 MBAnita empowers entrepreneurs to share their stories on social media so they can grow a business that facilitates living their best life. She is also the co-founder of Social Media Day Halifax. Anita and Stacy talk about building relationships over selling on Social Media, linking with forethought and going past just connecting on LinkedIn. Anita’s social media experience extends all the way back to the 90s, when she joined the first generation of bloggers, launching a crafting blog in a ...
New LinkedIn Features
May 14, 2019 14:35 - 14 minutes - 26.1 MBIt's Spring, which means LinkedIn has made some changes. They made some major desktop changes last spring and this spring is not different, except the changes are minor. Have you seen the new look for the top card of your profile? Do you have reactions, LinkedIn Live or LinkedIn Events. These are all features that are coming to your profile and if you don't have some of these features yet, it won't be long until you do. In this episode, Stacy talks about all these changes/updates and how...
Interview with Success Coach, Carolyn Dickinson
May 07, 2019 10:00 - 52 minutes - 92.3 MBA Strong Vision and a Road Map you can follow is crucial to your growth. Do you have a vision? When was the last time you looked at it? Did you know you have permission to... ack... change it! As you grow and evolve, so does your business and so does your vision! Carolyn is all about thinking bigger and bigger! She sees what you don't see and hears what you don't say. Anything is possible when you have a clear vision -- it can ignite a powerful action plan to achieve your ultimate suc...
The Trust Factor
April 30, 2019 13:38 - 13 minutes - 24.6 MBTrust builds loyalty. Loyalty builds brand advocacy. The conversation today is around how to build trust and whether you need to have someone "like" you in order to refer or do business. I would like to take "sales" and "liking" off the table. LinkedIn is about building professional relationships and extending your hand to say hello to kick off the relationship. Unfortunately, most leave this part out and extend your hand without saying hello (insert personalized connection request) and...
Interview with Mary Morassutti
January 18, 2019 19:14 - 41 minutes - 73 MBFounder of H.U.B Inc tells us how Connections matter. H.U.B Inc helps connect you to the people, ideas and influences that will accelerate your business. Today’s businesswoman deserves a new model, one more in sync with the rapidly evolving changes impacting her personal and professional life. The right connections truly help you Link for Success. Listen to why Mary feels that in-person networking is important to your business success.
Who NOT to connect with
December 04, 2018 16:14 - 12 minutes - 22.7 MBIn this episode, we are talking about who NOT to connect with. Your connection strategy will typically focus on who TO connect with and who your target audience is. The topic of who NOT to connect with is over-looked. Take a listen and let me know using #linkforsuccess and let me know who you are NOT connecting with.
Interview with International Business Strategist, Fay Chapple
November 07, 2018 19:22 - 48 minutes - 85.9 MBThis episode is filled with action packed value. We talk about everything from branding, business strategy, online business, staying on track, funnels to what it takes to be successful in business today. Fay (@faychapple) believes that building relationships with the "people who live in her computer" is key to growing a business. Learn her strategies that you can take action on today. #linkforsuccess
Introduction - LinkedIn Formula
November 02, 2018 17:21 - 17 minutes - 31.2 MBWhat does it mean to Link for Success? Listen to find out why it is not about linking to success, but if you link for success, your network will grow with the right people and fill your pipeline of potential customers. Her formula of profile first and having a connection strategy is key to your growth on LinkedIn. The main purpose of Social Media is to get off of Social Media as the magic happens off of social media after the relationship has been built. #linkforsuccess