Episode 31 – Sales and Marketing Post-COVID
Linen, Uniform & Facility Services Podcast - Interviews & Insights by TRSA
English - July 30, 2020 01:25 - 11 minutes - 15.6 MB - ★★★★★ - 14 ratingsGovernment Business Non-Profit interviews associations business facilityservices insights laundry linen nonprofit textiles uniform Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 30 – Reopening Restaurants
Next Episode: Episode 32 – COVID-19: Leadership Lessons
Anna Walker, the marketing manager at Cosgrove Partners in Indianapolis, discusses the importance of retaining your customer base in the post-COVID sales and marketing environment. Walker talks about the critical pivot your marketing and sales teams must make, how to develop marketing messages that resonate with your customers in this climate and why adding new product lines may be a smart move for your business. For more COVID-19 news, information and resources for your linen, uniform and facility services company, visit www.trsa.org/covid19.