Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear:

Whether YouTube subscribers or instagram followers are more valuable
How to leverage Youtube following
How media growth has changed Tom’s career and life
A breakdown of some important mobility concepts including the difference between active and passive mobility 
How to intelligently program variety
The value of getting published on a notable publication vs building your own library of resources.
And more 

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