Life in a Pressure Cooker: Startup & Partnerships with Stefan Ross

Lifeselfmastery's podcast I Startups I Venture Capital

English - March 07, 2024 04:52 - 49 minutes - 67.8 MB - ★★★★★ - 3 ratings
Business News Business News business entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Mastering Your Nervous System with Jonny Miller

Next Episode: How startups can build sustainable distribution modes with Justin Smith from Recharge Capital

In this episode, Stefan Ross, Head of Partnerships at Pigment, shares his journey from sales to partnerships and his experiences in the UK startup ecosystem. He discusses the importance of strategic thinking and curiosity in partnerships, the centralized nature of the UK startup scene, and the misconceptions about partnerships. Stefan emphasizes the need for structural alignment within companies and how to effectively manage and communicate with multiple partners. He also touches on the hiring process for partnership managers, the significance of mentorship, and his favorite tools and resources. Stefan offers valuable insights into building successful partnerships and the internal culture needed to support them, and much more!

Timestamps

The partnership journey (00:00:19)

Entering the world of partnerships (00:01:13)

UK startup ecosystem (00:11:35)

Common misconceptions about partnerships (00:16:44)

Internal culture for being partner-ready (00:18:32)

Understanding the Importance of Executive Buy-in (00:18:49)

Transitioning to Multi-Product Platforms (00:21:04)

Managing Multiple Product Sales Teams (00:23:49)

Scoring and Evaluating Partnerships (00:25:52)

Types of Alliances in Business Ecosystems (00:27:00)

Choosing the Right Alliances and Metrics for Success (00:29:25)