LifeChanger Podcast | How to Grow Your Fitness Business
253 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 510 ratingsTHE PODCAST FOR PERSONAL TRAINERS AND HEALTH COACHES GROWING THEIR ONLINE BUSINESS.
Are you a personal trainer, fitness coach, or health coach who wants to build a personal brand, become wealthy, and leave a legacy?
Hi, I'm Sterling, and after helping hundreds of coaches quit their jobs, and go full time online doing what they love, I created the LifeChanger Podcast to show you how to do the same thing.
On each episode of the LifeChanger Podcast, I'll share with you how to
- Attract a HIGH VOLUME of leads for your online training business. (So you get tons of leads whether you, work, play, or sleep.)
- Convert those leads into HIGH TICKET ONLINE coaching clients ($500 per month at a minimum)
- Create a HIGHLY LEVERAGED delivery process so you transform your client's lives on autopilot. (No more trading hours for dollars)
- Oh, and BTW do it while having freaking FUN!
Make sure you subscribe, rate, and review ASAP! I read every one ;-))
P.S. If you screenshot the podcast and tag me on Instagram @sterling, then I’ll respond and we'll be friendzzz #becausegainz #lifechanger #letsgrow
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Episodes
EP247: Alex Charfen – Accelerated Change
September 29, 2020 12:00 - 25 minutes - 17.5 MBAlex is back for his SECOND(!!!) time on the podcast. We talk about the opportunities that crisis brings, and how to view any period of crisis for what it is: a period of accelerated change.
EP246: Justin Brown – Branding and Marketing
September 14, 2020 13:02 - 35 minutes - 24.2 MBIn today's episode I get to chat with my friend and fitness branding mentor Justin Brown about the differences between marketing and branding and why the world needs your unique voice NOW! Justin's links: Sterling's links:
EP245: One of my most popular episodes EVER – the 5 types of social media content used to get clients for FREE **From the LifeChanger Vault ;-)
June 29, 2020 13:35 - 32 minutes - 45.3 MBFrom the LifeChanger Vault! Today we are discussing such an important topic that will benefit any business owner, but especially coaching businesses! Have you ever struggled with what type of content you should be creating and posting? Look no further because this is the episode for you!
EP244: Gerard Adams – Leaders Create Leaders
June 22, 2020 12:00 - 1 hour - 85.6 MBToday's episode is something a little special: I'm sharing an interview I did with my good friend Gerard Adams on his podcast "Leaders Create Leaders". I hope you find value in our conversation. You'll learn more about my story and how the LifeChanger Academy came about, as well as my struggles and what I see in the future for online coaching.
EP243: Taylor Welch – A True Blood Entrepreneur
June 15, 2020 12:00 - 45 minutes - 61.9 MBTaylor Welch has built MULTIPLE 8 figure businesses in just 5 years and in today's episode he's dropping knowledge bombs all over the place! We talk about his story and the importance of mentorship. This guy has scaled to a MILLION A MONTH in his businesses so whether you are on the fence about starting your first business or are an experienced entrepreneur looking to take your business to the next level: LISTEN UP.
EP242: Re Perez – Branding for the People
June 08, 2020 12:00 - 46 minutes - 64.5 MBHot on releasing a new book, Re joins me in this episode to take away some of the guesswork when it comes to BRANDING. This guy is a total monster in his field and you might be surprised to find out just how easy creating a powerful brand identity can be.
EP242: Re Perez: Branding for the People
June 08, 2020 12:00 - 46 minutes - 64.5 MBHot on releasing a new book, Re joins me in this episode to take away some of the guesswork when it comes to BRANDING. This guy is a total monster in his field and you might be surprised to find out just how easy creating a powerful brand identity can be.
EP241: AOP Lead Gen – How to generate leads for your fitness business no matter where you're starting from...Every. Single. Day.
June 01, 2020 12:00 - 14 minutes - 19.6 MBOne of the things I get asked most often is, "How do I get LEADS?" If this is you, you've come to the right place because I am going to SHOW YOU HOW to generate leads the RIGHT way with the RIGHT strategy.
EP240: Scaling Secrets – 5 tips to working LESS while GROWING your business (and profit margins) rapidly!
May 25, 2020 12:00 - 18 minutes - 25.1 MBThe primary focus of a scaling entrepreneur is to BUY BACK TIME. We're growing and expanding over here and I thought this episode would be a great opportunity to share 5 of the steps I am taking to work LESS while scaling the business.
EP239: The Boring Work – What you must do (and keep doing) to become your own boss for good
May 18, 2020 13:00 - 23 minutes - 43.6 MBMost people are afraid of boredom, and as a result, they aren't able to achieve their goals of financial freedom. If you look at anyone who's truly elite, they got there because of boring rep after boring rep. In today's podcast, I share the BORING SKILLS you need to master in order to grow to your MAXIMUM POTENTIAL.
EP238: THE BELIEF BREAKING FORMULA- 5 key steps to influence ANYONE every. single. time.
May 11, 2020 13:00 - 20 minutes - 28.7 MBIn today's episode, I share with you something SO POWERFUL! If you want to influence people, whether that be in sales or in coaching or in your personal life or just want to increase your leadership skills, you're going to LOVE this one. If you are a coach, an expert, or an influencer you want to be able to influence people in an ethical way that FEELS GOOD. Listen on and I'll show you how!
EP237: BEHIND THE SCENES–What 4 CORE pivots my fit pro clients are using to sell high ticket fitness during the pandemic
May 04, 2020 12:00 - 20 minutes - 28.6 MBThere is a lot of fear out there but in today's episode, I want to give you HOPE! I share 4 of the ways my clients are adapting during the pandemic to be able to hit RECORD numbers EVEN as the world is shut down. There are businesses THRIVING during the crisis, why shouldn't you?
EP236: POWER ROUTINES: 11 MINDSET routines to focus on and which ones to avoid during this challenging time
April 27, 2020 12:00 - 34 minutes - 47.4 MBIn today's episode I share 11 routines that you can use to EMPOWER your mindset and get into a good headspace to GROW your business during this time. No matter what kind of business you are trying to build, these routines are going to help you achieve the financial freedom you desire!
EP235: STARTING OVER – How I would create a 7 figure online fitness business from nothing if my business blew up tomorrow
April 20, 2020 12:00 - 28 minutes - 39.1 MBWhat would you do if tomorrow it was all gone? Imagine you have NO money, NO followers, NO network. Could you start a 7 figure online fitness business FROM SCRATCH? Yes, YES YOU CAN. And in today's episode, I'm going to break down EXACTLY what I would do STEP BY STEP in order to start a 7 figure online training business starting from DAY 1! This nightmare scenario isn't out of the realm of reality for some of you. With gyms closing, trainers and fitness professionals are having to find new s...
EP234: HIGH TICKET FITNESS SALES MASTERY PT. 1 – 5 Strategies to close more clients
April 06, 2020 12:00 - 18 minutes - 24.9 MBIn today's episode, I' talk about 5 of the main things you can implement into your sales process RIGHT NOW so you can close more JUICY ONLINE TRAINING DEALS. Even if you have very little experience, YOU TOO can become a HIGH TICKET FITNESS SALE MASTER with the tips I share.
EP233: HOW TO RETAIN YOUR CLIENTS FOREVER - 6 RETENTION STRATEGIES FOR THE ONLINE TRAINER
March 30, 2020 12:00 - 18 minutes - 25.3 MBIn today's episode I share 6 AMAZING tips to keep your clients coming back for more. If you use these you are going to find your clients will stay with you longer feel an emotional connection to you refer you more clients On top of that, business is just going to be a lot easier and a ton more fun!
EP232: WHY THE ONLINE FITNESS INDUSTRY WILL GROW 3-5X IN THE NEXT 12 MONTHS, REGARDLESS OF CORONA VIRUS
March 23, 2020 12:00 - 31 minutes - 43.6 MBWHY THE ONLINE FITNESS INDUSTRY WILL GROW 3-5X IN THE NEXT 12 MONTHS, REGARDLESS OF CORONA VIRUS And how YOU can be apart of the MASSIVE growth curve which will take place for THIS INDUSTRY in the midst of a recession P.S. I also give strategies on how you can access more of the buyers and not just the negative Nancy’s like you’ve been talking to in your life. P.P.S. My clients are enrolling more and more, some MORE than they did before this crazy situation came on us last week.
EP231: HOW TO CREATE A 7 FIGURE ONLINE TRAINER **P.S. We did it!!!**
March 18, 2020 12:00 - 18 minutes - 35.2 MBUp until now, 7 figures was only imaginable with an in-person gym. But we've done it with online trainers, where the profit margins are WAY greater! In this episode. I'll share the 4 things you NEED TO KNOW to build a 7 figure online training business. Who's going to be the NEXT 7 figure online trainer? It could be YOU!
EP 230: UNLIMITED ORGANIC FITNESS LEADS – 7 CONTENT TOPICS TO GENERATE MORE AND QUALITY FITNESS CLIENTS IN 2020
January 08, 2020 13:00 - 31 minutes - 43.8 MBEVERYONE struggles to know what to post on social media. How do you keep it fresh? How do you keep people entertained? Better yet, how do you get people ENGAGED and how do you turn that engagement into GAINZ? Well, STRUGGLE NO MORE, lifechanger! I've got 7 content topics for you to jumpstart your 2020 social media game for maximum gainz. There are also new details about my contest giveaway and (hint hint) we're talking CASH MONEY!
EP 229: 2020 VISION–MY 7 CORE FOCUSES IN BUSINESS AND LIFE IN 2020
January 06, 2020 13:00 - 36 minutes - 49.6 MBWhat's up, LIFECHANGERS? In today's episode I share my personal and business focuses for the upcoming year – either areas where I have been on autopilot or interests I want to explore. This year LifeChanger is on track for huge GAINZ and in order to do that I'm going to focus on some of my personal gainz as well. Where are you on autopilot and what do you want to improve personally in 2020? Let me know! I'd love to hear from you.
EP228: 19 LESSONS FROM 2019 – My biggest breakthroughs which made this the most FULFILLING year of my life
January 01, 2020 13:00 - 59 minutes - 81.5 MBHAPPY NEW YEAR! In today's episode, I look back at what I've learned over the past year and share some of the changes I made to set myself up for even bigger GAINZ in 2020. I hope you're able to learn something you can apply to your own journey. What were some of your breakthroughs?
EP227: 6 KEYS TO SELLING MORE AND STRUCTURING BETTER YOUR ONLINE TRAINING PROGRAM
December 30, 2019 13:00 - 31 minutes - 43.7 MBBelieve it or not, IT'S NOT ROCKET SCIENCE! This podcast is broken into 2 sections. I give you tips on HOW to transition your 1 to 1 coaching into online GROUP coaching, and then I show you how to SELL YOUR CLIENTS on the benefits THEY stand to receive from buying into your online coaching program. What are you waiting for? Let's make some GAINZ, baby!
EP226: Make WAY MORE by working WAY LESS
December 25, 2019 13:00 - 25 minutes - 34.3 MBIt's the CHRISTMAS SPECIAL, Y'ALL! Every time you enroll a client into 1 to 1 you are throwing money in the trashcan! In today's episode, I explore just how much more profitable group coaching is and HOW to make the transition.
EP225: THE 5 BIGGEST MINDSET MISTAKES
December 23, 2019 13:00 - 35 minutes - 48.3 MBIn today's episode, I want to share the 5 biggest mindset mistakes that I see, having worked with thousands of fitpros and healthpros to build online training businesses. I also let you in on some of my routines and how to set yourself up for GAINZ in business and life.
EP224: Homeless to Millions
December 18, 2019 13:00 - 44 minutes - 61.1 MBWhen Natalie Jill heard of my story she just had to have me on her podcast, and I'm sharing that with you today! I hope you can gain value from my experience of going from being homeless to a 7 figure earner, and find something to apply to your own journey! In this episode, you will learn: Why an identity crisis can lead to good and bad things How you're able to grow a following and build a business Why consecutive failure doesn't mean you're a failure
EP223: 5 Risks You Must Consider...
December 16, 2019 13:00 - 24 minutes - 34.2 MBEVERYONE can benefit from a business mentor but how do you go about picking the right one? In this episode I break down the 5 details you shouldn't miss when looking for a person to help your business LEVEL UP! LifeChanger links:
EP222: Cayla Craft
December 11, 2019 13:00 - 57 minutes - 78.9 MBToday's interview is a co-interview. In this episode I share the stage with Cayla Craft, a 7 figure business owner with a mission: help one million moms get to a million dollars every year. We interview each other and cover my personal story, branding secrets, and sales secrets about how to sell high ticket coaching programs online. LifeChanger links:
EP221: IN PERSON TO ONLINE
December 09, 2019 13:00 - 35 minutes - 48.5 MBIn this podcast I share the EXACT steps you need to take in order to transform your in-person client-by-client training into a scalable online coaching business. LifeChanger links:
EP220: Kevin Hutto
December 04, 2019 13:00 - 1 hour - 95.6 MBKevin's sales techniques are tried and true and he's applied them from the most cut-throat firms back in his day to navigating today's everchanging social media landscape. In this podcast he shares how he developed his techniques, what he predicts for the future of sales, and yes, how to sell a $50 can of Vaseline! I invite you to take what he shares and apply it to your sales approach to maximize GAINZ. Kevin's link: LifeChanger links:
EP219: The 3 S's to SCALING
December 02, 2019 13:00 - 29 minutes - 40.6 MBIf you've hit a plateau with your training income, or you're stuck making 5 or 6k a month, this one's for you! I've coached thousands of online fitpros from making regular incomes to having true freedom and there's only one way to do it: SCALING your fitness business. Listen and subscribe to find out how you can change lives for a living while living the life of your dreams.
EP218: Trevor Kashey
November 27, 2019 13:00 - 1 hour - 82.9 MBIn today's podcast I sit down to talk in person with Dr. Trevor Kashey about how he got into bodybuilding, his approach when designing the perfect supplement, and how he knew he wanted to be the kind of mastermind who MADE superheroes, not just be one.
EP217: Creativity Habits- 6 habits to effortlessly receive constant ideas for your content to attract your ideal clients
November 25, 2019 13:00 - 33 minutes - 46.1 MBIn this episode, you’ll find out the secret techniques & tools you need to go from feeling uninspired to unlocking your inner creative genius and create rewarding money-making ideas for your business to get MORE #GAINZ and more IMPACT!Some of the things you’ll discover: How nature walks generate innovative money making ideas! Top Nootropic supplementation to inspire creative genius! Why sleep needs to be apart of your winning business strategy! The reasons meditation is a creative enhancing ...
EP216: Adrian Moreno - The Skillz You need to build a SPIRITUAL Online Fitness Business to $100k+ and beyondddd
November 20, 2019 13:00 - 47 minutes - 65.3 MBIn-person interviews are back! I sit down with Adrian Moreno, a total boss who's been my client for a year. He shares how he was able to carve out a unique niche, his spiritual awakening, and how he manages to be business owner who experiences NO STRESS!? Adrian's lesson is one we can ALL learn from.
EP215: Small Audience, Big Profits – How to make a BIG income from a SMALL audience in your online training biz
November 18, 2019 13:00 - 28 minutes - 39.8 MBSo many people underestimate the power of “small”. Some of the greatest businesses in the world started in small places like garages. Don’t undermine what you can create even with a “small audience” because from what I’ve seen, it’s never about the size of your audience but the quality of it.In this podcast you’ll discover: The most reliable “Income producing” influence strategies that create profit no matter what size audience you have. Why it’s not about having a small or big audience. It'...
EP214: Nikolas Elliot – The Secret Sales Hacks To Eliminating Every Objection With Ease From One of The Fastest Growing Companies in America
November 13, 2019 13:00 - 1 hour - 87.1 MBIn this episode, you’ll find out the ultimate mindsets, secret sales techniques & tools from the sales trainer and leader of one of the fastest growing companies in America, Nikolas Elliot. Some of the things you’ll discover: How to starve your doubt, destroy comparison and create massive confidence How to use pain as a key motivator to developing your mindset and growing your business The ultimate sales hacks to eliminating any and every objection with ease, and making more money
EP213: Why your fitness leads are all BROKE- and how to attract WEALTHY ones instead…
November 11, 2019 13:00 - 37 minutes - 51.1 MBCoaches often think “well I don’t have anyone wealthy around me...how then are people going to afford my program?”. Here’s the thing, your past doesn’t limit your future. When I was broke, I learned the skills to engaging & attracting highly successful clients. In this podcast, I’m giving you the mindsets, principles and strategies you need to effortlessly attract wealthy client who’ll happily pay you $2,000, $3,000, heck even $5,000 for your programWhat you’ll discover today is: How to chan...
EP212: ELI WILDE – The Ultimate Sales Secrets from Tony Robbins' top sales rep of ALL TIME
November 06, 2019 13:00 - 1 hour - 109 MBAfter listening to this podcast you'll become a fitness sales ninja, eliminate objections to make #GAINZ and create change in the minds of your prospects. Sales is transformation. In this episode you will discover: An elite sales philosophy that'll transformation your perspective on sales The historical evolution of sales from selling products & services to leadership centered selling The value of sales feedback to transform your fitness business into the ultimate sales machine The ultimate...
EP211: Sales Mindset #5 - 3 *magical* keys to break free from being “pushy” and sell authentically and easily instead.
November 04, 2019 13:00 - 29 minutes - 41.2 MBMost coaches think that you need to be a jerk or a gross car salesmen in order to create wealth and impact. But the truth is, you can attract wealth and create a thriving business while being the truest most authentic version of yourself. How do you do that? You’ll find out in this podcast!What you’ll discover is: Sales positioning, authority, & knowing why your service is needed! Eliminating "Negative Voices" & unhealthy environments that feed disbelief in you, your services, & your prices....
EP210: NATALIE JILL – Overcoming Failure
October 30, 2019 12:00 - 48 minutes - 66.9 MBIn this episode I get the chance to speak with Natalie Jill, an extremely successful fitness entrepreneur who's a veteran in the fitness industry. It took a lot of ups and downs to get where she is now, and she shares how to learn from failure and turn difficulties into GAINZ.
NATALIE JILL – Overcoming Failure
October 30, 2019 12:00 - 48 minutes - 66.9 MBIn this episode I get the chance to speak with Natalie Jill, an extremely successful fitness entrepreneur who's a veteran in the fitness industry. It took a lot of ups and downs to get where she is now, and she shares how to learn from failure and turn difficulties into GAINZ. LifeChanger Academy LifeChanger Community Change Lives and Get Paid Sterling Griffin's Website Sterling's Facebook Sterling's Instagram
EP209: Organic First, Paid Second – The 5 signs which tell you WHEN to start running paid ads for your online training business.
October 28, 2019 12:00 - 26 minutes - 36.9 MBOne of the questions I get asked all the time is, "When should I start running paid ads?". In this podcast I break down exactly when you need to start. Links to resources:
EP208: Travis Jones – Results Based Training
October 23, 2019 12:00 - 56 minutes - 78.1 MBIn today's podcast I interview one of the most kick-ass entrepreneurs I've ever gotten connected with: Travis Jones. We talk about about his evolution from brick and mortar gym owner to fitness entrepreneur, and the resourcefulness and mindset he needed to successfully grow to where he is today. Links to resources:
EP207: The Value of Community – Proximity is Power
October 21, 2019 12:00 - 56 minutes - 78.2 MBI'm doing something very special in today's episode. We just wrapped up the Fall 2019 Impact Live event and at the end of the sessions we had a QnA with 2 of my clients, Dave Marrero and Fritz Horstmann. They have collected 60,000 in the last month between the 2 of them, and I asked them to share some of their insight with the group. Links to resources:
EP206: Alex Charfen – Tools for visionary entrepreneurs to accelerate the growth and scale of their business
October 16, 2019 12:00 - 27 minutes - 37.6 MBIn today's episode I get to chat with the exciting Alex Charfen about what entrepreneurs need to do to stop acting as transactional managers and instead, turn into transformational leaders. Things Mentioned In This Episode: Links to resources:
EP205: Why Dave Ramsey is WRONG **Warning: this is controversial**
October 14, 2019 16:32 - 16 minutes - 22.7 MBIn today's podcast I share why Dave Ramsey's advice is sadly making fit pros and online trainers POOR and what you need to know instead to succeed online. Things Mentioned In This Episode: Links to resources:
EP204: Philip Graham – Results Driven Business Coaching for High-Performance Fitness Entrepreneurs
October 09, 2019 12:00 - 58 minutes - 80.2 MBIn this episode I interview the incredible Philip Graham about the marketing differences between audiences in the US and the UK. Things Mentioned In This Episode: Links to resources:
EP203: SKILLZ TO SUCCEED
October 07, 2019 03:27 - 56 minutes - 77.4 MBToday's episode is a replay of a private training I did in my higher level master mastermind, LifeChanger Impact. These are my people who are all making 6 figures that are getting up to 7 figures. They've gone through the LifeChanger Academy, crushed it, and have gone into our longer term program. Things Mentioned In This Episode: Links to resources:
EP202: FIRED and $0 a month to $30k a month w. online training in 5 months- Scott's Story - 9/30/19, 11.54 AM.mp3
October 07, 2019 01:00 - 37 minutes - 51.7 MBWelcome to the LifeChanger podcast! My guest is Scott Burgett, who has seen massive growth in the last 6 months in his online training business. As always, Peace, Love, and Gains Things Mentioned In This Episode: Links to resources:
EP201: THE LIFE CHANGER PODCAST IS BACK
October 07, 2019 00:55 - 22 minutes - 30.3 MBWelcome to the LifeChanger podcast! We are back in a big way! In this episode I discuss what I've been up to and what you can expect in the podcasts to come. Let's do this! As always, Peace, Love, and Gains Things Mentioned In This Episode: Links to resources:
EP200: 3 SUCCESS SECRETS TO BUILDING A $100K+ ONLINE TRAINING BIZ Without A Website, Complicated Funnels, Or A Big Following With My Rockstar Trainer Client Jacqueline Lomax
June 12, 2019 07:00 - 35 minutes - 32.4 MBWelcome to the LifeChanger podcast! For today’s episode, I continue with 3 more success secrets to build a $100k+ online training business with my awesome client, Jaqueline Lomax. In this episode I discuss: •Jaqueline’s story. •Why she joined in the LCA. •Profitable high ticket offer. •Consistent lead generation. • Must have a high ticket sales program. If any of these points resonated with you, send me a message on Facebook. I want to know if this is you! I want to know if this connects wit...