183. How Social Media Has Influenced the Music Industry
L.I.F.E. on podcast
English - June 05, 2023 10:00 - 28 minutes - 19.5 MB - ★★★★★ - 8 ratingsSociety & Culture Leisure life music comedy motivation motivational inspirational self-help celebrity trending popular Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 182. Are You Allowing Your Beginning to Determine Your Ending?
Next Episode: 184. What's In A Name? (an episode on branding)
The title of "A&R" for the coveted record label position used to stand for Artist and Repertoire. For the past 15 years it would accurately stand for "Artist in Research".
That's because the numbers (downloads, views, followers, shares, etc.) have taken precedence over talent.
The question for artists is no longer "What special gifts are you bringing to the label?", but moreso, "How many potential fans are you bringing with you?"
This opens the door for aspiring artists too, well, Offset said it best... do anything for clout.
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