Life on Mars - A podcast from MarsBased
87 episodes - English - Latest episode: 2 months ago -Welcome to Life on Mars! A podcast about technology, entrepreneurship and innovation from MarsBased. You will listen to stories of the best founders, investors, experts and celebrities from all around the galaxy every two weeks.
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Episodes
078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon)
February 12, 2024 17:00 - 1 hour - 41.9 MBExplore the power of AI in streamlining content creation and productivity in our latest podcast episode. We're joined by Clemens Rychlik from Bourbon, where he serves as COO, and the man behind the Barcinno newsletter, diving into how AI, including ChatGPT, is reshaping tasks like proofreading and SEO optimization. Clemens shares his insights on using AI for authoritative content, while we discuss balancing client projects with our own. This episode is a must-listen for anyone using AI tools...
M&A Masterclass with Founder Partners
January 23, 2024 21:00 - 1 hour - 42.5 MBPrepare to navigate the high-stakes world of mergers and acquisitions with insider expertise as Dimitri Steinberg and Brian Flynn from Founder Partners join me, Àlex from MarsBased, for a riveting discussion. In the ever-turbulent market of dwindling venture capital and faltering tech stocks, our guests share invaluable wisdom from their impressive careers on how to steer a company towards a lucrative sale or merger. We'll be revealing the art of reading between the lines during negotiations...
077 - M&A Masterclass with Founder Partners
January 23, 2024 21:00 - 1 hour - 42.5 MBPrepare to navigate the high-stakes world of mergers and acquisitions with insider expertise as Dimitri Steinberg and Brian Flynn from Founder Partners join me, Àlex from MarsBased, for a riveting discussion. In the ever-turbulent market of dwindling venture capital and faltering tech stocks, our guests share invaluable wisdom from their impressive careers on how to steer a company towards a lucrative sale or merger. We'll be revealing the art of reading between the lines during negotiations...
076 - Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop)
January 05, 2024 18:00 - 49 minutes - 34.1 MBEmbark on an entrepreneurial odyssey with Keyven Ferland of La Web Shop and uncover the raw and real narrative of a bootstrapped business's ascent. From the humble beginnings of a solo design freelancer to captaining a burgeoning Canadian Shopify and e-commerce development shop, Kevan doesn't hold back on the experiences that shaped his agency's success. Throughout our vivid conversation, we traverse the landscape of early client acquisition, the embrace of simplicity through a strategic piv...
Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop)
January 05, 2024 18:00 - 49 minutes - 34.1 MBEmbark on an entrepreneurial odyssey with Keyven Ferland of La Web Shop and uncover the raw and real narrative of a bootstrapped business's ascent. From the humble beginnings of a solo design freelancer to captaining a burgeoning Canadian Shopify and e-commerce development shop, Kevan doesn't hold back on the experiences that shaped his agency's success. Throughout our vivid conversation, we traverse the landscape of early client acquisition, the embrace of simplicity through a strategic piv...
075 - Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist)
December 01, 2023 18:00 - 1 hour - 48.4 MBWhat can you achieve as an entrepreneur without leaning on venture capitalist funding? How can we communicate more effectively in the modern work landscape? Today's episode is a deep dive into the riveting world of bootstrapped businesses, communication, and entrepreneurship with our esteemed guest, Amir Salihefendic, the CEO and founder of Doist. Amir breaks down his journey as a solo founder and unveils the secrets behind thriving in a competitive market without VC funding. He unveils the...
074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto)
November 07, 2023 11:00 - 1 hour - 47.1 MBBrace yourselves for a riveting dialogue with Francesc Font Cot, the dynamic serial entrepreneur who co-founded Incapto Coffee, Nubelo, and Bandit. We uncover the raw truth behind the glitz and glamour of startup life and explore the harsh reality that only two out of 10 startups survive. Francesc, with his decades of experience, offers a rare perspective on the elusive success of serial entrepreneurship. We explore the metamorphosis of business models, emphasizing the criticality of revenu...
073 - From Rails to revenue, with Khash Sajadi (CEO & Co-founder @ Cloud 66)
October 13, 2023 16:00 - 50 minutes - 34.8 MBWith our special guest, Khash Sajadi, the founder and CEO of Cloud 66, we're unlocking the story of a technology that transformed the world of software deployment. Imagine a world where developers are freed from the drudgery of repetitive tasks. Cloud 66 began as a solution to that exact problem, and Khash takes us on a journey from the early days of the company, through the evolution of its technology stack, to its present success. We embrace the nitty-gritty details of technology, discuss...
From Rails to revenue, with Khash Sajadi (CEO & Co-founder @ Cloud 66)
October 13, 2023 16:00 - 50 minutes - 34.8 MBWith our special guest, Khash Sajadi, the founder and CEO of Cloud 66, we're unlocking the story of a technology that transformed the world of software deployment. Imagine a world where developers are freed from the drudgery of repetitive tasks. Cloud 66 began as a solution to that exact problem, and Khash takes us on a journey from the early days of the company, through the evolution of its technology stack, to its present success. We embrace the nitty-gritty details of technology, discuss...
072 - We're back! Riding out a crazy wave in the tech industry
October 06, 2023 16:00 - 22 minutes - 15.4 MBEver wondered how a tech company rides the tumultuous waves of an industry in flux? Journey with us, as Àlex, founder of MarsBased, shares his company's evolution in managing a surge from one to two contracts a year to a whopping 10 short-term contracts. Get an inside look at the challenges, triumphs, and the newfound dynamism this pivot has injected into the company operations. Unsure about the effects of the pandemic on tech prices? Listen up as we dig deep into the wider industry impact,...
071 - Taking investment or selling MarsBased?
July 18, 2023 05:00 - 1 hour - 58.1 MBIn this episode, our good friend in and out of business, Josh Feldberg, interviews Àlex to discuss many topics for a good hour and a half. Two friends discussing business, where the podcast host, Àlex, becomes the interviewee in a long, free-flowing and casual conversation across all topics, ranging from usage of social media and discussing politics there, to considering selling the business, passing through having side projects like a punk rock band and doing angel investing, and much more...
070 - How we find clients in San Francisco, with Àlex Rodríguez Bacardit (CEO @ MarsBased)
May 17, 2023 06:00 - 30 minutes - 21 MBThe story of MarsBased can't be told without a city in particular: San Francisco. Even though MarsBased started up in Barcelona, where the three co-founders are from and where most of the events pre-incorporation happened, San Francisco played a pivotal role. In late 2013, Àlex quit his corporate job and left for a three month trip to SF to soak up as much technology, innovation and entrepreneurship as possible, and that's also where, among other things, Àlex found the first client for the...
069 - Remote, async and more, with Job van der Voort (CEO @ Remote)
May 10, 2023 07:00 - 45 minutes - 31.1 MBWe hosted Job van der Voort, CEO @ Remote, to discuss the status of remote work (obviously) but also derivates of this: employee benefits, async work, leadership, our day-to-day as CEOs of tech companies, services vs product and more. Prior to founding Remote, Job served as the VP of Product at Gitlab, one of our reference companies when it comes to remote work, and now he's scaled his own venture to over 1000 employees worldwide to lead by example. Remote allows you to manage your HR needs...
068 - No code in 2023, with Toby Oliver (CEO @ Bravo Studio)
April 17, 2023 22:00 - 47 minutes - 32.8 MBWe have talked a lot about no-code back in the day, and far from being the technology that would render developers obsolete and take our jobs, it's become somewhat of a complement for quick experiments and lightweight MVPs. Now, in light of the recent happenings with AI, we're sort of seeing the same narrative around AI replacing developers and taking our jobs and eventually destroying life on Earth as we know it... but is it real this time? We discuss AI and no-code with Toby Oliver, CEO ...
067 - Pros and cons of running a boutique agency, with Jamon Holmgren (CTO @ Infinite Red)
April 04, 2023 13:00 - 59 minutes - 41.2 MBOne of the downsides of running an agency, or a services-based company per se, is that you don't get media coverage. Only the biggest ones get some coverage but for us, small agencies, it's nearly impossible: we don't do B2C, we don't have products consumed by large chunks of population, most of our work is behind NDAs and also we don't raise funds. The reality is that agencies are largely profitable and enjoyable businesses to run, even more so if you focus on value not on scale. Hence, we...
066 - WTF happened to SVB, with Victor Horcasitas
March 23, 2023 15:00 - 50 minutes - 34.4 MBA couple of weeks ago, shit hit the fan. A bank run on Silicon Valley Bank had to be intervened because hundreds of companies pulled their funds out of this popular bank. The US 16th largest bank, very popular among tech companies and startups, had to be sold because it became insolvent due to a series of bad decisions and their accumulated derivates. We bring in our good friend Victor Horcasitas, CEO at Metropolitan Magazine and President of the American Society of Barcelona, to discuss t...
065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)
March 06, 2023 23:00 - 55 minutes - 38.2 MBWe're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships. Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast. We've had our share of failed partnerships over the years because,...
064 - All about becoming a UI/UX freelancer, with Fabio Basile
February 22, 2023 08:00 - 56 minutes - 38.7 MBWe bring in one of our references in UI/UX, Fabio Basile, to discuss freelancing in this sector. About time we discussed building a portfolio (with all the restrictions we can find as an agency: unlaunched projects, NDAs, etc.), choosing the right freelancer/agency for your project, red flags in clients AND in providers and much more. Of course, we also discussed AI, because if not, we wouldn't be in 2023. Join us in this very interesting conversation, with BLUNT opinions and "ahà" moments...
063 - 2022 recap + 2023 predictions
January 12, 2023 16:00 - 22 minutes - 15.5 MBKicking off the new year in great fashion with a solo episode of Àlex (CEO) doing a recap of our historic 2022 and some of the landmarks we've accomplished as a company and a look into 2023, with some hints regarding what we will research as a company and new technologies we will be tinkering with. This episode is short and easy to digest, which comes in handy after two weeks of big and heavy meals. You're welcome. Support the show 🎬 You can watch the video of this episode on the Life on Ma...
062 - Tips for agencies and contractors during economic downturns
November 15, 2022 22:00 - 24 minutes - 17.1 MBThis week, we didn't have a guest speaker either, so we decided to record a solo episode. Àlex has addressed the team in an internal basecamp post to let us know that the company is very stable and that we're signing very long contracts with clients. That in mind, he gave us three things the company is doing to ensure more stability during this downturn of the market, where literally almost every company out there is firing employees left and right. Listen directly from Àlex what is MarsBa...
061 - The solitude of managers, with Xavier Noria and Pau Minoves
November 08, 2022 11:00 - 54 minutes - 37.2 MBOne day you're a developer, like all the rest, and then you're not one of them anymore. That's what happens when you go up the management ladder in technical teams. You still want to code and be cool, but you have to be focused on business, fundraising, managing people, putting processes into place and talking to partners and the leadership team or even the board. Definitely, not what a developer has to do. In this episode, we discuss at length with Pau Minoves (ex-CTO at Typeform) and Xav...
60 - Calculating and taking risks in extreme conditions, with Jonas Rinde (CEO @ Nomono)
October 28, 2022 17:00 - 1 hour - 41.7 MBWe had our friend Mark from AWS calling in from Websummit last year, we also had Jorge Jaramillo recording his podcast episode in a camper van, and now it's the time for someone to record from his car! Jonas Rinde, serial entrepreneur in the Nordic region of Europe, and current CEO of Nomono, shares with us a masterclass of calculating risks and taking decisions at critical times, mixing his experience in extreme sports and high-level management in big corporations. 🎬 You can watch the vid...
060 - Calculating and taking risks in extreme conditions, with Jonas Rinde (CEO @ Nomono)
October 28, 2022 17:00 - 1 hour - 41.7 MBWe had our friend Mark from AWS calling in from Websummit last year, we also had Jorge Jaramillo recording his podcast episode in a camper van, and now it's the time for someone to record from his car! Jonas Rinde, serial entrepreneur in the Nordic region of Europe, and current CEO of Nomono, shares with us a masterclass of calculating risks and taking decisions at critical times, mixing his experience in extreme sports and high-level management in big corporations. Support the show 🎬 You c...
059 - Factorial, Kantox and the third wave of Barcelona startups
October 12, 2022 17:00 - 20 minutes - 14 MBBreaking news: Factorial raised 123.5MM in a series C funding round led by Atomico and Tiger Global, and Kantox has sold to BNP Paribas for 120MM. Both companies are built with Ruby on Rails, which might sound as irrelevant, but it's also great news for the technology and for its ecosystem. In this episode, Àlex rambles on for 20 minutes about how these companies are showing the potential of B2B in Barcelona and how they should spearhead the third wave of startups in the city. Àlex also ta...
058 - How are we going to type text in the future? With Olivier Plante (CEO @ Fleksy)
October 03, 2022 22:00 - 53 minutes - 36.9 MBThis episode will see us discussing text input and how to build keyboards for smartphones with Olivier Plante, CEO at Fleksy. Olivier has had a fruitful career in entrepreneurship but our paths didn't cross until some of the first Startup Grind events we organised in Barcelona, where he came and pitched his latest invention, ThingThing, a most flexible smartphone keyboard. A Swiss army knife of sorts, if you will, that integrated with other apps to manage files and other stuff within the co...
057 - Remote worker solitude, with Nikki Parsons & Sara Ronzero
September 20, 2022 11:00 - 58 minutes - 39.9 MBRemote worker solitude is something that strikes within 12-18 months of working remotely. We all suffer from it yet very few speak about it publicly. As an officeless company, we have to be very aware of this, and coach people into spotting it and dealing with it correctly. That's why we have decided to normalise it, speaking about it publicly, on our blog, on our podcast, and so forth. In this occasion, we speak with two friends of the company: Nikki Parsons and Sara Ronzero. We discuss ...
056 - Q&A with Àlex
August 29, 2022 22:00 - 34 minutes - 23.6 MBIn this episode, our CEO Àlex Rodríguez Bacardit, devotes some time to answer questions from our friends from in- and outside of business, clients and other people we admire. Àlex rambles on for half an hour giving answer to the following questions: Who's the most brilliant individual you've ever worked with? What are your business weaknesses and what do you want to improve on? When are you going to launch the Startup Grind Mars chapter? What are the pros and cons of founding companies ...
055 - TV campaigns and marketing at scale, with Carlota Pi (Co-founder @ HolaLuz)
August 16, 2022 16:00 - 26 minutes - 18.1 MBBack in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days. We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale. Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more. Funny story, Àlex messed up with ...
054 - TV campaigns and marketing at scale, with Carlota Pi (Co-founder @ HolaLuz)
August 16, 2022 16:00 - 26 minutes - 18.1 MBBack in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days. We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale. Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more. Funny story, Àlex messed up with ...
054 - Bootstrapping an AI product in Barcelona, with Marc Assens (CTO @ Happy Scribe)
August 02, 2022 15:00 - 1 hour - 41.5 MBWe talk to Marc Assens, CTO and co-founder of Happy Scribe, an AI product from Barcelona offering real-time translations and transcripts, completely bootstrapped as a business. With Marc, we discuss both the business part of his company but also there's a lot of tech talk, regarding their choice of programming languages, how Ruby plays with machine learning engines, how they developed their own NLP algorithm, their architecture, and more. On the business side, we discuss hiring, prototyping...
053 - Techstack changes & product rewrites with Ingrid Ødegaard (ex-CTO @ Whereby)
July 22, 2022 15:00 - 53 minutes - 36.8 MBAppear.in was a video conference platform we started using in the early days of MarsBased, back when Google Meet Chats Hangouts, or whatever it was called back then, sucked big time, and the only alternatives were corporate platforms like WebEx and so on. We exchanged a few emails with them, from starting company to starting company, and since then we've been in touch a few times over the years. Eventually, Appear.in rebranded to Whereby and went from a fully bootstrapped company to raisin...
052 - Frictionless development at scale, with Pau Minoves (CTO @ Typeform)
July 06, 2022 08:00 - 54 minutes - 37.4 MBIn this episode, we talk to Pau Minoves, CTO at Typeform, one of the longest-standing and hottest startups in Barcelona, which recently raised $135 million in Series C funding. We talk about deployments, about company culture for hiring as well as for retaining developers. Pau tells us how they spur innovation into the company, how they evaluate proposals coming bottom-up from developers and all team members, and how they go all the way to production. How they deploy as seamlessly as possi...
051 - From developer to CTO, with Miguel Andrés (CTO @ Simplr)
June 27, 2022 22:00 - 1 hour - 41.6 MBIn this week's episode, we discuss career paths for developers in the tech industry with Miguel Andrés (ex-Google, Badi, now CTO @ Simplr). If you're a developer and want to know what choices are out there, how can you choose between management, product or a purely technical progression path, this episode is for you. If you're someone looking to coach developers, this episode is for you. If you're a developer wanting to learn the differences of potential career paths between startups and ...
50 - Maximising the chances of a good exit, with Mike Counihan (Transcent Partners)
May 09, 2022 22:00 - 58 minutes - 40.2 MBThird episode talking about M&A and how to sell your business with our friend Mike Counihan, from Transcend Partners. On part 1 and part 2, Àlex and Mike discussed the first stages of the contact with prospective buyers, when to use M&A boutiques, what's the protocol, what to say, what not to do, how to calculate your price, how and when to prepare, how to keep it from leaking to the team and more. In this occasion, they discuss the three examples of M&A we've seen at MarsBased recently wi...
50 - Maximising the chances of a good exit, with Mike Counihan (Transcend Partners)
May 09, 2022 22:00 - 58 minutes - 40.2 MBThird episode talking about M&A and how to sell your business with our friend Mike Counihan, from Transcend Partners. On part 1 and part 2, Àlex and Mike discussed the first stages of the contact with prospective buyers, when to use M&A boutiques, what's the protocol, what to say, what not to do, how to calculate your price, how and when to prepare, how to keep it from leaking to the team and more. In this occasion, they discuss the three examples of M&A we've seen at MarsBased recently wi...
050 - Maximising the chances of a good exit, with Mike Counihan (Transcend Partners)
May 09, 2022 22:00 - 58 minutes - 40.2 MBThird episode talking about M&A and how to sell your business with our friend Mike Counihan, from Transcend Partners. On part 1 and part 2, Àlex and Mike discussed the first stages of the contact with prospective buyers, when to use M&A boutiques, what's the protocol, what to say, what not to do, how to calculate your price, how and when to prepare, how to keep it from leaking to the team and more. In this occasion, they discuss the three examples of M&A we've seen at MarsBased recently wi...
049 - Consolidation in the developer bootcamps market, with Boris Paillard (CEO @ LeWagon)
April 20, 2022 18:00 - 55 minutes - 38.1 MBWe've been collaborating with developer bootcamps throughout the years to ensure that we contribute to the next generations of developers, which is one of our favourite ways of paying it forward. LeWagon has consistently been adamant at teaching not only one programming language but many. In fact, they know the value of learning multiple programming languages because they're developers themselves. We talk about their business model, incentives, how to tell a good bootcamp from a bad one, l...
048 - Company culture and hiring tech talent in hyper-growth mode with Jordi Romero (CEO @ Factorial)
March 30, 2022 17:00 - 35 minutes - 24.7 MBWe sneaked into 4YFN (4 Years From Now), the startups conference of Mobile World Congress, to host a Startup Grind event - an event within a bigger event. Factorial acquired Codegram, a Rails consultancy we respect a lot, in December 2019, so this is one of the topics we cover in this interview, and how organic vs. inorganic growth are working out for them, how they make their company culture permeate the lower ranks of the company and how they create new leaders and managers internationall...
047 - Building the world's largest community of entrepreneurs, with Francisco Cruz
March 02, 2022 13:00 - 48 minutes - 33.4 MBBOOM! the audio intros and outros are gone! We keep improving and iterating this podcast thanks to your feedback, making it a little bit better every day. In this occasion, we talk to the man, the myth, the legend, mr. Francisco Cruz, who spearheaded the community growth of Startup Grind globally, since their very first days to well over 300 chapters worldwide. Nowadays, he works at Notion, but that's not very relevant because we miss him at Startup Grind. At MarsBased, we have been organi...
046 - The secret sauce of newsletters, with Jessica Ford (Startup Digest)
February 17, 2022 09:00 - 54 minutes - 37.7 MBWe have been curating the weekly newsletter of Startup Digest Barcelona since 2016 at MarsBased. Startup Digest contains a curated list of the best events in every city and we send it every Monday. We hosted Jessica Ford, their Director, to speak about the early years of Startup Digest, how they bootstrapped the project, how they built a bespoke platform and how they eventually migrated to Revue most recently. Also, and most importantly, we also cover the Techstars acquisition of the projec...
045 - Amir Salihefendic (CEO & Founder @ Doist)
February 01, 2022 17:00 - 1 hour - 43.5 MBOK - this one is a BANGER. It's got everything we like: async work, remote, hard opinions on corporates and VC-backed businesses, disruptive management styles, calendar & meetings management, how to grow company culture in fully-distributed teams and lots, lots of product. Amir has been spearheading Doist, the remote company behind Todoist and Twist, two tools that every remote company - mostly on the async side - should implement, for many years. He's become a fundamental thought leader on...
045 - Async & full-remote work challenges, with Amir Salihefendic (CEO & Founder @ Doist)
February 01, 2022 17:00 - 1 hour - 43.5 MBOK - this one is a BANGER. It's got everything we like: async work, remote, hard opinions on corporates and VC-backed businesses, disruptive management styles, calendar & meetings management, how to grow company culture in fully-distributed teams and lots, lots of product. Amir has been spearheading Doist, the remote company behind Todoist and Twist, two tools that every remote company - mostly on the async side - should implement, for many years. He's become a fundamental thought leader on...
044 - No-code as a solution to the global shortage of developers, with Nile Frater (NoCode.tech)
January 18, 2022 16:00 - 1 hour - 42.3 MBWe discussed no-code one year ago with Ben Tossell, from Makerpad, a few weeks before he sold his company to Zapier, in what would become the first Zapier acquisition ever. One year later, we decided to bring an expert in the subject, Nile Frater (Director @ NoCode.Tech) to bring us an update on the state-of-the-art of the no-code/low-code/less-code/wtf-code industry. We discuss at length the myths and legends of no-code and the conversation turns into a career plan for non-technical peopl...
043 - Interview with Àlex at IndieHackers BCN
January 04, 2022 20:00 - 45 minutes - 31.3 MBHope y'all are having a very restful winter break wherever you are in the universe! We're kicking off the year with our chin up and a very positive attitude to bring you the best content for this podcast, and we're also super thankful for your following and support throughout this year and a half of episodes! In this occasion, we bring you an interview with our CEO Àlex, from late 2019, when he was interviewed at IndieHackers BCN to talk about bootstrapping businesses, indie development, B...
042 - Company update, December 2021
December 20, 2021 23:00 - 24 minutes - 16.7 MBOur CEO apologises publicly for the interruption of the programming of this podcast. We've gone through very busy six months, culminating with lots of launches of big projects and a major acquisition of one of our most important clients - just to name a couple of events. Àlex rambles on for half an hour about these past events and how we've dealt with them, how this has affected team morale, what things have we stopped doing and other subjects like the changes in the jobs market (The Great ...
041 - Community is f***ing hard, with Mark Birch (AWS)
November 09, 2021 19:00 - 57 minutes - 39.3 MBCommunity community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community is all we see/hear and talk about nowadays. Everyone has an opinion on it but, truth be told, most people ...
040 - Growth & ethics in marketing with Thomas Petit
October 25, 2021 22:00 - 1 hour - 49.1 MBWe start this episode very well by stating that marketers ruin everything, so we don't expect to make a lot of friends with this episode - at least in the marketing industry. That's why we invited marketing & growth expert Thomas Petit to discuss ethics in product, marketing and growth because we really like his own perspective as an opinionated expert in those fields. We discuss the incentives of marketers and the philosophy of growth, especially that of VC- backed businesses and how that...
039 - Facebook is down! What to do when my platform goes down?
October 12, 2021 18:00 - 54 minutes - 37.6 MBFor six hours, Facebook and some related services, like Whatsapp and Instagram, disconnected themselves off the internet. The whole world turned to Twitter and to other similar services, taking them down too because of the spikes in unexpected connections, all the while they were overloading the Facebook servers with the incessant F5s from anxious people, trying to connect like crazy to Zuck's empire. We brought two friends of the company to discuss this piece of news on an impromptu call:...
038 - Hiring and managing developers, with Xavier Redó (MarsBased) & Laura González (Schibsted)
September 25, 2021 16:00 - 43 minutes - 30.1 MBOne more episode remembering conversations from other events to kick off the new season of Life on Mars. We're bringing back the panel we hosted on our Startup Grind Tech 2019 Conference with our CTO & Co-founder Xavier Redó, and Laura González, from Schibsted, where they discussed hiring and managing developers, comparing the methods and workflows of a huge corporate like Schibsted with ours, at MarsBased. Huge congrats if you make it past Àlex's longest intro ever. 🎬 You can watch the v...
037 - New season of Life on Mars!
September 15, 2021 22:00 - 31 minutes - 21.8 MBIn this episode, our CEO Àlex talks at length about the new season of Life on Mars and all the changes that come with it. It is a symbolic change, not a full season change, so you won't see a different episode numbering. Instead, this is what we will change: More diverse formats Content linked to current events & news More and stronger opinions More talking about what we do instead of just listening to other companies Àlex goes on talking about what's happened during the summer of 2021...