#259: Selling a Home Services Company to Create GreenPal, the Uber of Lawn Care

Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on being a business owner —  viewing your business like a video game — and how it can help you accomplish your loftiest goals. His first company, PeachTree, grew to be one of the largest landscaping companies in Tennessee at over $10M in annual revenues, before selling in 2013. Bryan only took a short sabbatical (more on that in the interview) before co-founding GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal is already doing over $20M, over 100,000 active customers, and completes thousands of transactions every day.

 

What You Will Learn In Today's Podcast Interview

How the landscaping industry is a great place to learn how to be an entrepreneur
What Bryan learned from selling his first company at 32
The impact software has on manual labor-facing businesses
Why Bryan says being an entrepreneur keeps his life interesting and helped him grow as a person
How running a business and writing are alike
The biggest difference between being a business owner and an entrepreneur
When you should go into debt versus push for a debt-free business
Why you need to bake your philosophies into your business-running DNA
How venture capital is like rocket fuel and what impact it has on unprepared business owners
The real story of Uber’s success and the fallacy of “overnight” successes
When receiving funding, you have to aware of the bet you’re taking
What makes pragmatism the most valuable trait for an entrepreneur in Bryan’s eyes
The impact finding your ideal team size has on business planning
Why you should cut your teeth on smaller businesses to get a win under your belt before you start the big project
What land-and-expand can do for your business
Why you should make it easy for your customers to talk to you
Don’t let the bad actors get to you; feedback generally is in good faith
Why necessity is the mother of all invention

 
Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?
Do you know what you want from your business long term and why?
Do you know what your company is worth?
Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?
Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 
About the Guest:

Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on the home services market. He is co-founder of GreenPal, a web and mobile app that instantly connects homeowners with home service professionals, where he actively engages with both his team and customers. Outside of work, Bryan likes to hang out with his family and play video games.

 
Quotes:

04:45 - “All of the fundamentals you learn in the lawn-mowing business apply to every business.” – Bryan Clayton

08:39 - “My business is the thing that lends purpose to my life. It is the thing that causes my life to be interesting. It is the thing that causes my life to almost matter. I didn’t think about it at the time but looking back at it, that’s the case. That’s just how I’m

Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on being a business owner —  viewing your business like a video game — and how it can help you accomplish your loftiest goals. His first company, PeachTree, grew to be one of the largest landscaping companies in Tennessee at over $10M in annual revenues, before selling in 2013. Bryan only took a short sabbatical (more on that in the interview) before co-founding GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal is already doing over $20M, over 100,000 active customers, and completes thousands of transactions every day.

 

What You Will Learn In Today's Podcast Interview

How the landscaping industry is a great place to learn how to be an entrepreneur
What Bryan learned from selling his first company at 32
The impact software has on manual labor-facing businesses
Why Bryan says being an entrepreneur keeps his life interesting and helped him grow as a person
How running a business and writing are alike
The biggest difference between being a business owner and an entrepreneur
When you should go into debt versus push for a debt-free business
Why you need to bake your philosophies into your business-running DNA
How venture capital is like rocket fuel and what impact it has on unprepared business owners
The real story of Uber’s success and the fallacy of “overnight” successes
When receiving funding, you have to aware of the bet you’re taking
What makes pragmatism the most valuable trait for an entrepreneur in Bryan’s eyes
The impact finding your ideal team size has on business planning
Why you should cut your teeth on smaller businesses to get a win under your belt before you start the big project
What land-and-expand can do for your business
Why you should make it easy for your customers to talk to you
Don’t let the bad actors get to you; feedback generally is in good faith
Why necessity is the mother of all invention

 
Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?
Do you know what you want from your business long term and why?
Do you know what your company is worth?
Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?
Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 
About the Guest:

Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on the home services market. He is co-founder of GreenPal, a web and mobile app that instantly connects homeowners with home service professionals, where he actively engages with both his team and customers. Outside of work, Bryan likes to hang out with his family and play video games.

 
Quotes:

04:45 - “All of the fundamentals you learn in the lawn-mowing business apply to every business.” – Bryan Clayton

08:39 - “My business is the thing that lends purpose to my life. It is the thing that causes my life to be interesting. It is the thing that causes my life to almost matter. I didn’t think about it at the time but looking back at it, that’s the case. That’s just how I’m wired.” – Bryan Clayton

09:30 - “To live an interesting life, you have to live an interesting story. You have to do interesting things in your life”  – Bryan Clayton

10:00 - “My business is the storyline to my life.” – Bryan Clayton

11:15 - “I think, if you’re doing business right, every three to four to five years, you should completely evolve as a new person. I’m a completely new person than I was a decade ago when I started this business because the business required that of me.” - Bryan Clayton

15:29 - “To be good at business, you have to be 80-20 good at a lot of different things.” – Bryan Clayton

17:17 - “It might almost be the delineation between a business owner and an entrepreneur.” – Bryan Clayton

21:11 - “So I’m building this company debt-free.” – Bryan Clayton

30:31 - “We had to fund the business off of its own revenue.” – Bryan Clayton

32:16 - “I’m not better than this, I’ve gotta do it.” – Bryan Clayton

34:59 - “Culture doesn’t matter in level 1 or 2.” – Bryan Clayton

37:40 - “Get a single or a double under your belt, then go for the big thing.” – Bryan Clayton

39:11 - “Remove ‘or’ and put ‘and.’” – Bryan Clayton

43:06 - “You spent more money and you’re not mad about it.” – Bryan Clayton

46:44 - “I do at least an hour a day of customer support.” – Bryan Clayton

46:52 - “There’s a gap that develops between customer logic and company logic.” – Bryan Clayton

50:16 - “That's not happening to you. It's happening for you.” – Bryan Clayton

53:09 - “You’ve got to make it really frictionless and accessible to reach you.” – Bryan Clayton

56:22 - “If you’re doing the business right, it should really be you and then the scaffolding around you.” – Bryan Clayton

57:53 - “The more your parents don’t understand what you’re working on, the better your chance of success.” – Bryan Clayton

61:01 - “Your living room needs to be a classroom.” – Bryan Clayton

 

Links and Resources:

Bryan Clayton’s Instagram: @bryanmclayton

Greenpal: https://www.yourgreenpal.com/ 

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You can also reach out to me via email at [email protected], or on my LinkedIn.