In this episode of Under The Covers, Lisa and Nick interview Keenan, the author of best selling sales bible Gap Selling. Nothing was off limits and the trio cover everything from selling during a pandemic, the state of politics in the US and why you never tell a customer what the problem is.

Find out more about Keenan here:https://www.asalesguy.com/gap-selling/

Connect with Keenan here: https://www.linkedin.com/in/jimkeenan/

Buy Keenan's book here: https://booktopia.kh4ffx.net/c/2559301/934449/9632 (use the code LISNIC10 to get 10% off any books in our edit)

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Sign-up to Lisnic here: https://www.lisnic.com/

Follow Nick Bell and Lisa Teh on LinkedIn for more business content:
https://www.linkedin.com/in/nickbellentrepreneur/
https://www.linkedin.com/in/lisateh/

Check out Nick and Lisa on YouTube here: https://www.youtube.com/c/lisniclearning