93. How to Pivot Forward from 2020: LaKeithea Nicole Anderson

LIBERTY ROAD with Nada Jones

English - February 17, 2021 19:00 - 59 minutes - 82.8 MB - ★★★★★ - 52 ratings
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Previous Episode: 92. How to Stay Focused During Nebulous Times: Molly Sonsteng

Next Episode: 94. How Following a Question About Sustainability Can Build a Business: Lindsay McCormick

LaKeithea Nicole Anderson is the founder of For Us. The Agency, a creative agency that works with Black-owned brands and talent to expand reach and impact. LaKeithea is also the Community Engagement Coordinator for Nashville Community Education, board member of Tennessee Craft Midstate, and on the Marketing Committee for Free for Life International.

In this episode, Nada sits down with LaKeithea to discuss the challenges that Black-owned businesses face on a daily basis and the heightened challenges due to the pandemic. LaKeithea educates our audience from a PR perspective on how NOT to be a performative ally as a business. She also offers insight into how small businesses can pivot forward to be participants in the movement for equity.

You can learn more about LaKeithea and the For Us. The Agency here. You can follow For Us. The Agency on Instagram.

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