40. How Applying Retail Brick and Mortar Branding to Service-Based Talk Therapy Unlocks More Accessibility: Christy Desai

This episode was originally released on November 10, 2021.

Christy Desai is the Co-Founder and CEO of Okay Humans. After unsuccessfully trying to outrun the stress of life, Christy finally looked for a therapist in hopes of catching her breath. What started as “3-5 sessions” turned into years of deep inner work. Her own experience turned into a personal mission to help other people feel better, stronger, and more alive. Christy returned to school to pursue a master’s in clinical psychology as well as become a licensed marriage and family therapist. Okay Humans is a completely fresh approach to face-to-face talk therapy dedicated to modernizing and destigmatizing the entire experience around therapy.

In this episode, Nada sits down with Christy to discuss why she used a retail model to rethink how we offer talk therapy services. Christy’s passion for making Okay Humans accessible permeates through every customer touchpoint, from finding a therapist to membership to the MentaliTEA bar. Christy resourced her franchise experience and partnership with The Feel-Good Company to build a new vision for talk therapy. 

This fifth episode in our retail season focuses specifically on disrupting antiquated processes to eliminate the barriers of entry to empower customers. 

This conversation will INSPIRE you to reimagine, and revise your current or potential service offering(s) to better serve your customers and your brand.  

You can follow Christy and Okay Humans @okayhumans on Instagram and Facebook. To learn more about their Okay Humans services got to OkayHumans.com.

Please follow us at @thisislibertyroad on Instagram--that's where we hang out the most. And please rate and review us —it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

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