How many times do you get clear about your priorities, and then get distracted and focus on something completely unimportant because it feels productive? This is what we at Levels call bike shedding, and here we talk about how it happens in companies, and how people can think in order to avoid it. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry.




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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.


Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.


🎙 What CEO and Co-Founder Sam Corcos and Head of Growth Ben Grynol discuss:


(03:19) - The idea of shaving a yak


(06:41) - What is Bike shedding?


(08:35) - The hard things are not hard, they're just easy to avoid


(11:35) - The Eisenhower Matrix


(13:27) - The Bike Shed effect


(15:47) - Get out of the weeds


(31:16) - Focus your actions around your core values


(34:13) - Stay true to your mission


(40:56) - Sunk costs are the currency of bike shedding


(43:47) - The responsibility of leadership


Transcripts & Show Notes


🔗 Helpful links:


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