#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, Ben Grynol

With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually worth it?

In this episode, Levels’ Head of Growth, Ben Grynol, chatted with our head of Global Operations, Josh Mohrer, and Digital Marketing Manager, Paul Barszcz about all things marketing attribution.

They cover:

Determining where sales come from
Why and what Levels measure for attribution
Benefits and pitfalls of tracking attribution
Building trust with your customers
Testing multi-touchpoint attribution
When attribution tracking becomes a waste of time
How our diverse startup team contributes to marketing strategy and attribution insights
Memo – Levels Approach to Earned, Owned and Paid Media

Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up.

Become a Levels member: https://www.levelshealth.com

Learn about metabolic health: https://www.levelshealth.com/blog

Connect with us on Instagram: https://www.instagram.com/levels

Connect with us on Twitter: https://www.twitter.com/levels

Find us on YouTube: https://www.youtube.com/levelshealth

Connect with Ben on Instagram: https://instagram.com/bgrynol

Connect with Ben on Twitter: https://twitter.com/bgrynol

Connect with Paul on LinkedIn: https://linkedin.com/paulbars