How Jeff Lerner Went From Struggling Pianist To Creating A $20M+ Year Business In 16 Months

Today’s episode is packed with examples of the mental models and high-level strategies required to get to the top in the entrepreneurial world. Joining us on the show is Jeff Lerner, the co-founder and CEO at ENTRE Institute, an online community of entrepreneurs and life-long learners who get access to the training, support, and inspiration to succeed in online business. Jeff talks to Eric about settling his nearly $500,000 debt, hitting rock bottom, investing his last money into courses, and picking up momentum after getting involved with affiliate marketing. After founding and building a successful digital agency, Jeff realized that there was a better business model through which to serve his customers, leading him to start a new company – ENTRE Institute. Here he continues to leverage his customer acquisition skills, empowering people to achieve the life they always wanted. Tuning in, listeners will hear what his introductory course costs and what you can expect to learn about working on yourself and your personal relationships before expecting to make an impact on society and benefit financially. Jeff talks about the institute’s exponential growth, what learning to play the piano taught him about life and business, the principles of successful affiliate marketing, and why you have to slow down to speed up. 

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:55] The story of how Jeff managed to turn $495,000 in business debt around.  [02:32] How in 2008 Jeff used his last money to invest in courses and got into affiliate marketing.   [03:10] Starting and building out a digital agency by leveraging his lead-generating skills.  [04:59] Ensuring that you care for people and work hard in the process of figuring it all out.   [06:00] Why Jeff decided to sell his digital agency despite it doing so well.    [07:34] Jeff moved his customer acquisition skills over to a new company that would better serve his customers.  [08:47] How ENTRE Institute helps to empower people and get them to where they want to be. [09:33] Why an agency is a great starter business but might not allow you to grow exponentially.   [10:11] What ENTRE Institute is all about and their business model for making money.  [11:49] Get a sense of what it costs for people to get started with their introductory course.  [13:39] Hear about your degree of impact on yourself, relationships, and the world at large. [14:30] The importance of making people feel better for their interaction with you. [15:22] How the business is doing overall, having scaled a whopping 1800% since inception.  [16:49] Spending a year of putting content out in the market and figuring out who he was.  [18:38] How, from a marketing standpoint, Jeff did so well with a $39 product running ads.   [20:06] The role that dropping out of school and learning to play the piano at 17 had in Jeff’s life.  [22:46] What piano teaches you about mastery, perseverance, and working independently.  [24:39] How affiliate marketing forces you to learn key skills and where to start in this space.  [26:00] The principles involved in building a business on the basis of affiliate marketing. [29:13] Why slowing down to speed up is key to achieving success and mastery in business.  [32:11] Jeff explains why The Fighter’s Mind is the best book for learning about endurance.  [33:29] Hear about Jeff’s upcoming book and his Millionaire Secrets podcast. 

 

Resources From The Interview:

 

Jeff Lerner Jeff Lerner on LinkedIn Jeff Lerner on YouTube Millionaire Secrets (Podcast) ENTRE Institue  Tony Robbins Maya Angelou DropFunnels HubSpot Stripe

 

Can’t Hurt Me

 

Sam Sheridan on Twitter Dan Gable Ray Kroc

 

Must-read books: The Seven Habits of Highly Effective People and The Fighter’s Mind

 

 

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