Martina Flor’s Open Studio  artwork

Martina Flor’s Open Studio

153 episodes - English - Latest episode: 2 days ago - ★★★★ - 3 ratings

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love.
It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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Episodes

144. Mindset Mastery for Creatives - Martina Flor

March 26, 2024 16:00 - 17 minutes - 15.9 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives". In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called “Mindset Master...

143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor

March 18, 2024 12:00 - 17 minutes - 16.1 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called “...

142. The Role of Talent in Your Success - Martina Flor

March 12, 2024 16:00 - 12 minutes - 11.1 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i'm bringing: "The Role of Talent in Your Success". This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To access the full show...

141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor

March 08, 2024 11:00 - 20 minutes - 18.9 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called ...

140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor

March 05, 2024 14:21 - 11 minutes - 10.5 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing the second episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode I give you 2 Game-Changing Tactics to Accomplish Your Creative Goals. This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To a...

139. Powerful Advice I'd Give My Beginner Self - Martina Flor

March 01, 2024 11:00 - 13 minutes - 12.6 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist. This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinafl...

138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry.

February 27, 2024 16:00 - 42 minutes - 39.1 MB

In this episode of Open Studio, join me in welcoming Annie Atkins, a visionary graphic designer renowned for her work in the film industry. With credits on iconic films such as Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies, Annie brings us behind the scenes into the captivating world of creating graphic props and set pieces for the big screen. Her recently published book, "Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props...

137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor

February 23, 2024 11:38 - 16 minutes - 15.2 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the final episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is formal education necessary or can I succeed as a self-taught lettering artist?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for f...

136. How do I find my unique style in lettering? - Martina Flor

February 20, 2024 16:00 - 14 minutes - 13 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the ninth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I find my unique style in lettering, and is it essential to have one?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free h...

135. Podcast with Milenist from Calligraphy Masters - Martina Flor

February 16, 2024 16:00 - 1 hour - 76 MB

In this week's episode of Open Studio, we have the honor of hosting Milen, an innovative calligrapher and the visionary founder of Calligraphy Masters. Milenist, the creative force behind  @CalligraphyMasters  offers invaluable insights into the world of calligraphy, from its origins to its growth. Explore the secrets behind Milenist's artistic process, his path from calligraphy to founding a vibrant community, and the strategies that have driven the success of Calligraphy Masters. Whether ...

134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio

February 13, 2024 16:00 - 12 minutes - 11.6 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the eighth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is the market oversaturated with lettering artists, or is there room for me?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free h...

133. How do I set pricing for my lettering services? - Martina Flor Open Studio

February 09, 2024 16:00 - 12 minutes - 11.1 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the seventh episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I set pricing for my lettering services and ensure fair compensation for my work?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download...

132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.

February 06, 2024 16:00 - 1 hour - 57.4 MB

In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative process, his journey from lettering to founding a type foundry, and the strategies that propelled his company to success. Whether you're a seas...

131. What is the importance of branding and marketing for a lettering artist? - Martina Flor

February 03, 2024 16:00 - 16 minutes - 15.5 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing for a lettering artist or designer?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it fo...

130. How can I Build a Strong Portfolio & When to Start - Martina Flor

February 01, 2024 13:04 - 11 minutes - 10.9 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the fifth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I build a strong portfolio?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ T...

129. How can I create income with my lettering work? - Martina Flor's Open Studio

January 26, 2024 11:06 - 25 minutes - 23.5 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the fourth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I create income with my lettering work?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠https://martinaflor.com/gu...

128. How can I transition from learning lettering as a hobby to making it a career? - Martina Flor's Open Studio

January 24, 2024 11:32 - 20 minutes - 18.5 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the third episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: " How can I transition from learning lettering as a hobby to making it a career?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free h...

127. What are the essential tools and software for lettering and illustration? - by Martina Flor

January 22, 2024 16:17 - 15 minutes - 14.6 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the second episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guide To see the full show notes, click here: https://martinaflor.com/p...

126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio

January 17, 2024 16:45 - 17 minutes - 16 MB

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here: https://www.martinaflor.com/guide See the full show notes here: https://www.martinaflor.com/podcast

125. End-of-the-year Huddle with Stefan Kunz - Martina Flor's Open Studio

December 28, 2023 14:10 - 1 hour - 88.7 MB

Today, we're wrapping up the year with a special episode featuring the one-and-only Stefan Kunz. Remarkably, Stefan was the first guest on this podcast, and he’s back 125 episodes later. If you're not familiar with Stefan, he's not just a lettering artist but also an influencer and animator. Stefan has successfully navigated transitions and pivots in his career multiple times. In this episode, we're delving into the valuable insights he shares about navigating uncertainty, embracing patienc...

124. Client Outreach at the End of the Years by Martina Flor

December 20, 2023 12:29 - 24 minutes - 22.6 MB

We are in December, it's almost christmas, and I believe this is a perfect time to engage existing clients and collaborators and out the foot in the door for new ones. See full show notes at martinaflor.com/podcast

123. How to Plan for a Kick-Ass Year - PART 2 - Martina Flor

December 13, 2023 12:49 - 30 minutes - 28.3 MB

Welcome back to Open Studio! In Part 2 of "How to Plan for a Kick Ass Year," Martina Flor takes a deeper dive into the nitty-gritty of crafting a strategic plan. If you haven't checked out Part 1, check episode number 122 on your preferred podcast platform. See full show notes at martinaflor.com/podcast

122. How to Plan for a Kick-Ass Year - PART 1 - Martina Flor

December 06, 2023 14:28 - 32 minutes - 29.6 MB

In this episode of Open Studio, join Martina Flor as she explores the art of planning for a kick-ass year. Discover why traditional goal-setting may not be the most effective approach and how Martina's system can transform your creative journey. See full show notes at martinaflor.com/podcast Download the Plan for a Kick-Ass Year Checklist at martinaflor.com/plan

121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor

November 29, 2023 13:33 - 28 minutes - 25.9 MB

Welcome back to another episode of Open Studio with your host, Martina Flor. Today, we're unraveling the secrets to making money with your artwork without breaking a sweat. But before we dive in, let's explore a story that recently unfolded in my artistic journey. See full show notes at martinaflor.com/podcast

120. Turning Goals into Reality: My Year-Long Book Writing Saga by Martina Flor

November 22, 2023 16:31 - 17 minutes - 15.9 MB

In this episode of Martina Flor's Open Studio, host Martina Flor shares a captivating journey of personal and creative growth. Reflecting on her decision to take a sabbatical and write a book, she reveals the challenges and triumphs along the way. This episode is an inspiring testament to the power of dedication and strategic planning. See full show notes at martinaflor.com/podcast

119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor

November 15, 2023 14:01 - 18 minutes - 16.6 MB

Welcome back to Open Studio! I'm Martina Flor, your host, and today we're diving into a critical topic, especially as we approach the year-end – getting things done. As artists and creatives, our passion often makes us want to immerse ourselves in our work day and night. However, the abundance of ideas can lead to attempting everything at once, making it challenging to see tangible progress and increasing the risk of burnout. See full show notes at https://www.martinaflor.com/podcast

118. From Procrastination to Progress – 3 Easy Steps by Martina Flor

November 08, 2023 13:45 - 25 minutes - 22.9 MB

In this episode of Martina Flor's Open Studio, host Martina Flor dives into a personal journey from procrastination to progress. She explores the common struggles of procrastination and shares her transformative decision to become a renowned lettering artist. Martina provides three simple steps for aspiring lettering artists and creatives to shift from procrastination to meaningful progress. See full show notes at https://www.martinaflor.com/podcast

117. The Goal-Setting Secret: The question you need to answer by Martina Flor

November 01, 2023 11:02 - 22 minutes - 20.7 MB

In this episode of Martina Flor's Open Studio, host Martina Flor explores the importance of setting and achieving goals, especially as the year-end approaches. She delves into common challenges faced by individuals in their goal-setting journey and introduces a transformative question to help clarify aspirations. See full show notes at martinaflor.com/podcast

116. Maria Montes - Finding the Sweet Spot Between Your Passion and the Market, Defining what You Want, Thriving as an Immigrant Artist and What to Focus on as an Artist

October 30, 2023 09:17 - 1 hour - 56.5 MB

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. Detailed show notes: martinaflor.com/podcast

115. Mastering Your Craft: The Pro Mindset by Martina Flor

October 18, 2023 13:29 - 17 minutes - 15.7 MB

In this episode of Martina Flor's Open Studio, host Martina Flor delves into the transformative journey from being an amateur to a professional in the world of lettering and creativity. She explores the mindset shift required, the importance of treating every project professionally, and practical strategies for success. See entire shownotes at martinaflor.com/podcast

114. Confidence Hacks for Creatives by Martina Flor

October 11, 2023 12:21 - 18 minutes - 17 MB

Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

113. Strategies for Standing Out - Martina Flor Open Studio

October 04, 2023 12:05 - 21 minutes - 19.7 MB

Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

112. Season Finale! Best Moments of Martina Flor's Open Studio season 4

August 02, 2023 14:50 - 30 minutes - 28.1 MB

Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5! See full shownotes at https://www.martinaflor.com/podcast Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna

111. How To Build Momentum by Martina Flor

July 19, 2023 15:10 - 25 minutes - 23.2 MB

You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way? Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the unstoppable force of momentum.

110. 5 Essentials Pillars for Mastering Your Craft - Martina Flor

July 12, 2023 12:33 - 28 minutes - 26.2 MB

Imagine others in awe, asking, "How do you do it?" Picture creating work you’re really proud of. Mastering a craft isn't exclusive to the naturally gifted—it's within your reach as well. In this episode, uncover the 5 essential pillars to thrive with your art and become the master of any craft. Get ready to unleash your creative potential. See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna

109. How To Plan For A Productive Creative Summer (Winter) - Martina Flor

July 05, 2023 14:12 - 27 minutes - 25.5 MB

Half the year is gone, but the opportunities for creative and business growth are still abundant! Whether you're entering  the summer season or embracing the winter chill, join me as I reveal my three steps to planning for a productive creative season. Tune in and and make the most of the time ahead! See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna

108. Expert Tips for Building Your Portfolio - Martina Flor

June 28, 2023 15:19 - 22 minutes - 20.1 MB

In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio. Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority. But getting really good at your cr...

107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators

June 21, 2023 16:23 - 58 minutes - 53.2 MB

Sign up for Leap Now here ➡️ https://www.maketheleapnow.com In this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators. If you’re wondering, what is in this episode for me?. Well, I believe that it can give you tons of clarity around how coaching and support can make a difference in your career and freelance business, and decide whether this is...

106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor

June 14, 2023 14:12 - 24 minutes - 22.8 MB

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work. Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworksho...

105. How To Shape Your Success Mindset - Martina Flor

June 07, 2023 14:47 - 26 minutes - 24.3 MB

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? The element that sets apart those who achieve great things from those who struggle to make progress? Yes, I'm talking about your mindset. In this episode, you will learn valuable tips to shape your mindset and unlock the p...

104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor

May 31, 2023 12:51 - 35 minutes - 32.4 MB

SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye opening. Let’s dive in! Sign up for my upcoming series of free workshops "Secrets to Success as a...

103. Unveiling My Income Streams and the Rates I Charge for Projects

May 23, 2023 15:20 - 44 minutes - 40.7 MB

TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/survey Prepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects. This episode is about to give you a front-row seat to the financial realities of a lettering artist's busin...

102. How to monetize your skills (income streams) - Martina Flor

May 17, 2023 11:17 - 23 minutes - 21.2 MB

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon! You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work. Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ ht...

101. How to Build a Career as a Lettering Artist or Illustrator – Martina Flor

May 10, 2023 13:20 - 27 minutes - 25 MB

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon! Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for lettering artists and illustrators that is opening registrations at the end of June. Mark your calenda...

100. Jessica Hische - Finding Your Style, Getting Client Assignments, Going Viral vs Growing Steadily, Following Your Passion & Parenting

May 03, 2023 16:59 - 1 hour - 75.3 MB

Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische. Jessica is a lettering artist and ​New York Times Best-selling ​author​ based in Oakland, California​. ​She specializes in typographical work for logos, film, books, and other commercial applications. ​​Her clients ​include Wes Anderson, The United States Postal Service​​, ​Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration a...

99. Martina Flor - 5 Steps To Landing Paid Assignments

April 18, 2023 14:59 - 25 minutes - 23.4 MB

In past episodes we have been speaking about ways to build your portfolio. I even shared a checklist which you that you can still download on ➡️ https://www.martinaflor.com/portfoliochecklist In this episode we are going to: 👉🏼 Look into the 5 steps you need to take to land your first paid assignments. 👉🏼 Tear down the myth of if you build it paid assignments will just come. 👉🏼 Share a way to put yourself out there so clients notice you. 👉🏼 See the consequences of working to be showcased ...

98. Martina Flor - Checklist for an Outstanding Portfolio

April 11, 2023 13:46 - 32 minutes - 30.2 MB

Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklist If you're struggling to figure out what your portfolio should include, this episode is for you, because I’m going to cut straight to the chase and provide you with a checklist of the things your website should have to attract the right clients—and close the deal! See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebi...

97. Martina Flor - Lessons Learned From Launching My New Website

April 04, 2023 14:17 - 30 minutes - 28.3 MB

In the previous episode, we discussed why the websites don't work and how to avoid the pitfalls. Go check it out, is episode number 95. Now, last week, I relaunched my own website and I’d like to share with you some of the things I’ve learned so that you can use them in your own website. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Lettering Tips newslet...

96. Better Letters - Sam Roberts From BLAG Magazine - The World of Sign Painting & Ghostsigns, Monetizing A Side Project, Validating Your Ideas, Inspiring Awe and much more.

March 30, 2023 09:09 - 1 hour - 67.7 MB

Sam Roberts is the editor and publisher of BLAG (Better Letters Magazine), the world’s only print and online publication dedicated to sign painting (see https://bl.ag). He is a Londoner living in Catalonia, Spain, and the author of numerous books and articles about the craft of sign painting, and its history. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Let...

95. Martina Flor - Why Most Portfolios Don't Work (And How To Avoid The Pitfalls)

March 22, 2023 16:07 - 28 minutes - 25.9 MB

Your portfolio is your presentation card and is an essential tool to make money as a commercial artist. Without it, no client or customer will hit the contact button and hire you. However, most portfolios don’t serve the purpose of attracting paid assignments. In this episode I’ll tell you why and how to avoid the pitfalls. Listen up! See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-ma...