Riverside.fm reports the average podcast gets around 27 listens per episode. The top 1% of podcasts have almost 3,200 per episode. Jason Cercone is a creative professional, podcaster, and strategist specializing in podcast guest optimization. He is the Founder of Cercone Consulting, through which he helps brands and professionals get booked as a guest on top-ranked podcasts and leverage the authority-building power of the podcast platform. He is also the host of Evolution of Brand, a podcast featuring stories and strategies from self-defined professionals and leaders. He joined me this week to tell me more.


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