Helping Entrepreneurs Do Better Marketing with: an ROI with: Kendra Corman
Lets Have This Conversation
English - September 28, 2023 18:03 - 51 minutes - 118 MB - ★★★★★ - 46 ratingsDaily News News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As a
business owner or entrepreneur when was the last time you paid any attention to
the Know, Like and Trust factor of your consumers or customer base? Because
after all, it’s the lifeblood of your existence and your connection to being sustainable
and connecting with people from a marketing perspective. If you need statistical evidence to support
the claim, I just made I came ready and loaded for bear.
According to
Nielsen, in its global Trust in Advertising Study in 2021, which surveyed
40,000 across 56 countries, 88% of consumers said that they trusted recommendations
from people they know, above all other forms of marketing messaging.
Kendra Corman is a marketing strategist
and consultant who has more than 15
years of marketing experience working with one of the top brands in the world
all the way down to solopreneurs just starting out.
I started my marketing career at
Chrysler as the SRT and then Jeep Advertising Manager, I learned a lot. Then I
moved into a B2B business that didn't have the resources for marketing that I
had at Chrysler and my eyes were opened. After getting my MBA from Michigan
State I made the decision to go out on my own and have been working as an
outsourced marketing department for many small businesses and nonprofits. After
helping them grow their businesses and increase engagement, I decided to teach
and work with other small businesses that don't necessarily have the money to
hire it all out and aren't really sure where to start.
Her passion is making sure that marketing
expertise is affordable and accessible to all businesses. She loves teaching
people how to grow their email list and add value to their audiences. She is
addicted to learning and sharing her knowledge. She has an MBA from Michigan
State and a Master of Accounting from Oakland University. She joined me this week to tell me more.
For more information: https://kendracorman.com/
Listen: https://podcasts.apple.com/us/podcast/imperfect-marketing/id1619646737