Dealing with the Financial Wreckage of the Coronavirus in College Sports

College sports marketing directors all across America are asking themselves this one fundamental question. “How can we pivot to connect with our fans while still turning a profit, in the age of a pandemic?”

With college athletic departments still cutting sports and ending seasons short in a cost-cutting move, the financial wreckage caused by the coronavirus is clear.

This isn’t even taking into account the projected $4 billion loss in revenue athletic departments would’ve seen if the 2020 college football season wasn’t played. So, how are athletic departments across the country absorbing this financial pinch?



Josh Remington is the director of sports marketing for SMU Athletics. He joined me this week to discuss how his department is dealing with the economic shortfall. You can stay connected with SMU Athletics by visiting https://smumustangs.com/ You can also stay connected with Josh via email [email protected]