S5E5 - Making Sustainability Communications More Credible
Let's Talk Sustainable Business
English - January 12, 2024 10:00 - 20 minutes - 28.6 MBManagement Business Investing esg conferenceboard sustainability Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S5E4 - Raising awareness of greenwashing, advocating for change
Louise Ayling is Director of Sustainability and a board member at Radley Yeldar, a creative consultancy specialising in brand, corporate and sustainability communications. In this episode, Louise talks in-depth about Radley Yeldar's practical guide 'Words that Work: Effective Language in Sustainability Communications", which reviewed the sustainability webpages from 50 of Forbes' '100 most valuable brands' and compared their communications style with ten leading 'sustainable brands'. We discuss the importance of spotting and avoiding 'Stock Sustainability' and whether she feels greenwashing is still prevalent among most brands.