In this episode Geraldine Matchett Co-CEO and CFO at Royal DSM discusses how the company is putting the focus on UN SDGs where they can have the most impact. DSM started managing their innovation pipeline many years ago to address for example, the nutrition needs they saw developing at the time. Today they are a key contributor in the global fight against malnutrition. Geraldine emphasizes that it is impossible to compensate a company’s negative impacts either socially, or on the environment by doing ‘good deeds’ elsewhere. The UN SDGs provide a common language and common goals worldwide and an organization must at least be neutral in all of them by making a positive impact where they matter most. Through living their purpose in every strategic decision companies can attract and retain talent and prepare themselves for the challenges ahead.