LTM #2 Katja Bott & Sebastian Vesper - Communicating in times of transformation
Future Dimensions – what moves the world tomorrow?
English - June 29, 2020 13:00 - 29 minutes - 23.9 MBTechnology Society & Culture mobility mercedes future technology vision automotive zukunft trends luxury Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Show host Sarah Elsser meets Sebastian Vesper, who heads Medienfachverlag Oberauer’s Berlin office and used to be chief editor of the specialist journal PR report for more than ten years, and Katja Bott, Head of Global Communications at Mercedes-Benz Cars and Vans. The three talk about the lessons learned from digital product presentations, how the pandemic has affected the relationship between journalists and PR experts, and to what degree corporate publishing activities rivals the work of journalists.
Visit us on Mercedes me Media: http://media.mercedes-benz.com/letstalkmercedes
Embracing changes during a crisis
Show host Sarah Elsser meets Sebastian Vesper, who heads Medienfachverlag Oberauer’s Berlin office and used to be chief editor of the specialist journal PR report for more than ten years, and Katja Bott, Head of Global Communications at Mercedes-Benz Cars and Vans. The three talk about the lessons learned from digital product presentations, how the pandemic has affected the relationship between journalists and PR experts, and to what degree corporate publishing activities rivals the work of journalists.
Visit us on Mercedes me Media: http://media.mercedes-benz.com/letstalkmercedes