Let's Talk Marketing
88 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 4 ratingsHost Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.
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Episodes
Steffen Daleng talks about his customer-centric approach to marketing
March 28, 2021 22:00 - 49 minutes - 45.9 MBFrom selling his girlfriend’s jewellery on an online marketplace, to Chief Marketing Officer at Booktopia, Steffen Daleng has had experience in multiple roles and countries. With an original budget of $10 a day, tune in to hear Steffen share the Booktopia story, along with his personal career insights and the importance of putting the customer first. In this episode, we discuss: - The differences in marketing approaches between countries - How COVID-19 impacted the online book sector - T...
Dan McGaw shares his insights into Martech environment, and the importance of the agility in picking up project management trends.
March 14, 2021 22:00 - 38 minutes - 35.4 MBDan is a seasoned veteran of growth marketing and analytics space. He is also the CEO and Founder of McGaw.io, a marketing technology and marketing analytics agency. He previously served as the Head of Marketing at Kissmetrics and spent time as a mentor at 500 Startups. Dan is here to give insights into understanding Martech environment, building Martech stack and Customer Data Platforms (CDP). Tune in to learn the benefits of short-term investment in building the right infrastructure of da...
Pip Arthur unpacks the Microsoft story, sharing how a new mission and cultural change has created the transformation they have become known for today
February 21, 2021 22:00 - 44 minutes - 40.5 MBGrowing up and studying in Brisbane, Pip Arthur graduated with a Bachelor of Business, majoring in Communications. Pip started her working career life on the Public Relations side, before being asked to lead both Marketing and Communications functions as the CMO and Communications Director at Microsoft Australia. Pip shares her insight on how she transitioned her career, using her 20+ years of storytelling craft to add to the broader transformation of Microsoft and work towards the new missi...
Peter Levitan talks about how to build value and standout in today's agency landscape
December 13, 2020 22:00 - 40 minutes - 36.9 MBThis episode today is for agency owners and agency personnel. Peter Levitan is the founder of Peter Levitan & Co and author of “The Levitan Pitch Buy This Book Win More Pitches”. He is a seasoned advertising agency business development consultant with 30 years of agency experience including building his own agency and managing business development at Saatchi & Saatchi Advertising Worldwide. He shares his insight from each stage of his career and how to build value to drive leads faster and ...
Pamela Bishop talks marketing in pharmaceuticals
December 06, 2020 22:00 - 45 minutes - 41.6 MBPamela Bishop is the CMO of Blooms the Chemist. Whilst she is from Ireland, she has spent the last 14+ years in Australia. Her career began in retail working for a pharmacy which then led to store manager followed by Pamela entering the corporate side of pharmaceuticals. She spent 10 years in merchandising and supply chain for Bloom’s, followed by 4 years leading the merchandising and marketing team. More recently, this year she was promoted to CMO, leading marketing and communications with ...
Mat Zucker talks about his book 'Bronze Seeks Silver' and shares reflections on his career to date
November 29, 2020 22:00 - 46 minutes - 43.1 MBIf you want to hear tips and advice from an individual with a varied career background in marketing, this episode is for you! Mat Zucker is a recognised creative, an industry leader in advertising and sales and now a partner at a global management consultancy, Prophet. With a wealth of career experiences across different fields, Mat shares his insight and lessons learnt from each stage of his career and the inevitable need to be resilient and adapt to a rapidly accelerated environment. In ...
Joseph Jaffe talks CoronaTV and finding purpose and connection amidst the pandemic
November 22, 2020 22:00 - 44 minutes - 41.2 MBAuthor, speaker and serial entrepreneur Joseph Jaffe is back on the podcast. This time, Joseph is delighted to share his most exciting project to date, CoronaTV – a weekly podcast about hope, positivity and optimism with a touch of marketing. Since Covid changed life as we know it, Joseph has been on a mission to rediscover his own purpose while providing inspiration and motivation to the community wide and far. Together with some of the very best marketers, thought leaders and speakers (in...
Dan Monheit talks behavioural economics and heuristics
November 15, 2020 22:00 - 44 minutes - 40.6 MBDan Monheit is the co-founder of Hardhat agency in Melbourne. Having started the agency fresh out of university, Dan has since had 15 years in the industry. Over the years he has seen the agency transform from a digital agency to a creative agency. At the centre of this transformation has been technological advancement coupled with the understanding of customer behaviours. Over the last 9 months Dan has seen the future of work evolve. Dan has his own podcast called Bad decisions which break...
Cassie Roma talks about her journey of being a chief brand storyteller
November 08, 2020 22:00 - 53 minutes - 49.1 MBCassie Roma founded CR&Co in March 2020, bringing people in project by project to create authentic stories. She has been the chief storyteller for brands big & small, global & local, for over a decade now. Cassie has lived in Auckland for over 20 years and started her career in local council which taught her how to tie in marketing and advertising into the broader business structure. Following this, she has had a range of experience across the tourism, power, media and retail industries an...
Bronte Neyland talks marketing, innovation and growth for the higher education sector
November 01, 2020 22:00 - 47 minutes - 43.8 MBBronte Neyland is the Vice President at Future Students and Marketing at Victoria University (VU). With nearly 20 years’ experience in the higher education sector, Bronte has been instrumental in driving strong international growth, focusing on innovative strategies to improve student load, revenue growth and VU’s international reputation. The international student sector has been described as one of Australia’s largest exports, valued at nearly $40 billion. Building on her own experience a...
Ben Lilley talks about the future of the office and an integrated agency model
October 25, 2020 22:00 - 49 minutes - 45.5 MBBen Lilley is the Creative Chairman at McCann. Ben started out as a creative with some of Australia’s leading agencies, including George Patterson Y&R, McCann and DDB, before launching SMART in 2000. SMART was recognised in numerous local and global creative, effectiveness and agency of the year awards, as well as the BRW Fast100 and B&T Employer of the Year awards. Ben became Chairman and CEO of McCann Australia after they bought SMART in 2011. Over the following 7 years, McCann Australia ...
Will Leach talks about behavioural design
October 18, 2020 22:00 - 41 minutes - 37.9 MBWill Leach is the Founder and CEO of the Mindstate Group and TriggerPoint. Will is also the author of the bestselling book “Marketing to MindStates: a Practical Field Guide to Applying Behavioural Design to Research and Marketing” and a 2-time winner of the EXPLOR Award for behavioural science research innovation. Will has over 25 years of behavioural insights experience and is a behavioural design instructor at the Cox School of Business BLC at Southern Methodist University and Texas A&M’s...
Donny Dvorin talks about the value of preserving privacy in advertising technology
October 11, 2020 22:00 - 39 minutes - 36.2 MBHave you ever browsed online for a pair of those black shoes, and whether you’ve purchased them or not, continue to be served ads for those black same black shoes wherever you browse online? This episode is for you. Donny Dvorin is an industry leader in advertising technology sales and a marketing consultant with over 18 years of experience in media and advertising. Donny is the General Manager of Never Stop Marketing, where he leads the Research & Insights unit and the Head of Sales at Bra...
Greg Graham talks about pitching process in the zoom world
October 04, 2020 22:00 - 41 minutes - 38.1 MBGreg is the founder of independent company The Nest Consultancy specialising in Pitch Doctor projects, PR/Marketing plus Training & Development. Greg started his advertising career in despatch at McCanns in 1973. In Greg’s 40+ years in advertising, he has worked for a number of high profile creative agencies; DDB, Burnett’s & JWT. In this episode we discuss: Significant changes in the agency landscape has faced over the last 40+ years. How the introduction of automation and the increasin...
Mark Cichon talks about evidence-based marketing science
September 27, 2020 23:00 - 54 minutes - 50.4 MBMark Cichon is a well-known business and marketing strategist. Being in the industry for over 15 years he is well versed in industry knowledge having worked with big brands such as DDB and Mars / Wrigley. He has also worked alongside direct marketing promotional agencies and has played the role of Strategic planner for creative agencies. In the last few years Mark has moved on to consulting in order to bridge the gap between marketers and agencies, encouraging better collaboration between th...
Nir Eyal talks about the hidden psychology driving us to distraction
September 20, 2020 23:00 - 50 minutes - 46.1 MBAuthor of ‘Hooked’ and ‘Indistractable’, speaker, teacher, and behavioural design consultant. As a behavioural designer, Nir has always been interested in the intersection between of psychology, technology and business. Nir taught at Stanford Graduate School of Business and later at Hasso Plattner Institute of Design at Stanford, and during his time in these institutes he came to understand the psychology behind how to make the kind of products and services that build healthy habits in peopl...
Matt Williams talks about how digital consumers are redefining the telco landscape
September 13, 2020 23:00 - 37 minutes - 34.2 MBMatt Williams is the Managing Director of Marketing & Revenue at Optus. Matt arrived in Australia and joined Optus just over a year ago. Prior to this, he developed rich global experience and cross industry knowledge in New Zealand and Europe. During his time in Europe, he worked in banking and consulting sectors. Majority of his career was spent at Vodafone, where Matt lead the group in a several roles across marketing in both local and African/Asian markets. In this episode we discuss: T...
Tom Roach talks about short-term sales activation versus long-term branding
September 06, 2020 23:00 - 43 minutes - 39.6 MBTom Roach is a well-recognised marketing strategist who has been in the advertising industry for just over 20 years. Tom has worked with many infamous and successful brands, but perhaps his most proud campaign was Sainsbury’s “Try something new today” that delivered 1.9 billion pounds of sales. Tom has established himself as a champion for the commercial power of creativity through his work in London at AMVBBDO, Leo Burnett, BBH and recently adam&eveDDB. Tom also writes his own blog discuss...
Joe Pulizzi talks about customer-centric content marketing
August 30, 2020 23:00 - 45 minutes - 41.5 MBJoe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI). In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. In this episode, we discuss: The blur...
Michael Gillespie talks about Domino’s digital journey
August 23, 2020 23:00 - 46 minutes - 42.7 MBMichael Gillespie is the Group Chief Digital and Technology Officer at Domino’s. In this episode, we discuss: The context and overview of Domino’s Pizza Enterprises including the 9 markets over which it has franchise rights, namely: Australia, New Zealand, Japan, France, Belgium, Netherlands, Germany, Luxemburg and Denmark. How Domino’s leveraged digital marketing early to improve the customer experience and gain market share. The nature of Domino’s’ marketing channels and the importan...
Michael Gillespie talks about Domino's digital journey
August 23, 2020 23:00 - 46 minutes - 42.7 MBMichael Gillespie is the Group Chief Digital and Technology Officer at Domino’s. In this episode, we discuss: The context and overview of Domino’s Pizza Enterprises including the 9 markets over which it has franchise rights, namely: Australia, New Zealand, Japan, France, Belgium, Netherlands, Germany, Luxemburg and Denmark. How Domino’s leveraged digital marketing early to improve the customer experience and gain market share. The nature of Domino’s’ marketing channels and the importan...
Eaon Pritchard talks about creativity as the last competitive advantage
August 16, 2020 23:00 - 41 minutes - 37.9 MBEaon Pritchard is widely regarded as an advertising industry authority. Having plied his trade in agencies such as Weapon7 in London and Clemenger BBDO in Melbourne for over 20 years, he writes and appears regularly, addressing the challenges facing the fast-evolving advertising industry. Eaon is also the author two books; ‘Where did it all go wrong?’ released in 2018 and ‘Shot by both sides: What we have is a failure to communicate’, released in January 2020. In this episode, we discuss: ...
Faris Yakob talks about the value of "attention"
August 09, 2020 23:00 - 50 minutes - 46.8 MBFaris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week’s podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it’s underlying attention economy and its impact on building brands online. Three questions: A business book you recommend? The Attention Economy and The Range by David Epstein One person to follow on social or digital media that you think will add valu...
Faris Yakob talks about the value of “attention”
August 09, 2020 23:00 - 50 minutes - 46.8 MBFaris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week’s podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it’s underlying attention economy and its impact on building brands online. Three questions: A business book you recommend? The Attention Economy and The Range by David Epstein One person to follow on social or digital media that you think will add valu...
Elgar Welch talks about the media monitoring landscape
August 02, 2020 23:00 - 38 minutes - 35.3 MBStreem delivers comprehensive and real-time Print, Online, TV, Radio and Social media monitoring and analysis to some of Australia’s largest corporate and government organisations. Elgar Welch, CEO joins us today to talk about the Streem Platform, its role in disrupting the media commentary and monitoring market and the shifts in the media sector more broadly. In this episode, we discuss: Increased demand in media commentary and monitoring, particularly during the COVID-19 Pandemic. We d...
Yves Calmette talks about digital transformation journey for Not-For-Profits(NFP's)
July 26, 2020 23:00 - 42 minutes - 39.5 MBYves Calmette, CMO of WWF Australia and CMO50 Winner joins us this week. With an extensive background in marketing, advertising and communications, Yves shares his experiences working in international advertising agencies, the nuances in marketing between France and Australia and the misconceptions working in the NFP space. In this episode we discuss: · WWF’s purpose, the key initiatives and priorities they are working on in Australia and how that has been accelerated with the bushfires a...
Robert Rose discusses the fascinating history and evolution of media and marketing
July 19, 2020 23:00 - 48 minutes - 44.9 MBRobert Rose, author, speaker, founder and chief troublemaker at the Content Advisory - the education and consulting group with the Content Marketing Institute, joins us for this week’s podcast. Using his in-depth knowledge of how to operationalise and make functional content strategies in marketing communications, we discuss the fascinating history and evolution of media and marketing. In this episode, we discuss: · What the future of virtual conferences may look like in a post COVID-19 wo...
Jude Leon talks about the importance of Customer Experience in Not-for profit(NFP) organisations
July 12, 2020 23:00 - 47 minutes - 43.7 MBJude Leon, Head of integrated marketing communications at The Australian Red Cross Lifeblood shares her insights about improving customer experience at Redcross to bolster donor numbers. Highlights of the episode: 1. Roles: Great mix of industry experience across different sectors such as retail, fast food, finance, utilities etc. Diversity and breadth of experience has been really valued by employers in recent times. 2. Marketing mantras: Learn a lot about the complexities and how diffe...
Monty Hamilton, Chief Ditial Office at TELUS, talks about all things Digital transformation
July 05, 2020 23:00 - 47 minutes - 44 MBIntroduction: Monty has over 20 years’ experience in designing, building, transforming and operating digital businesses at some of Australia’s largest organisations and is currently the Chief Digital Officer of TELUS, a large telecommunications company based in Canada. His career spans over 20 years with an intersection of business and technology. He started at NAB in a contact center environment, then co-founded National Australia Bank’s direct bank UBank and worked at Telstra running digit...
Monty Hamilton, Chief Digital Office at TELUS, talks about all things Digital transformation
July 05, 2020 23:00 - 47 minutes - 44 MBIntroduction: Monty has over 20 years’ experience in designing, building, transforming and operating digital businesses at some of Australia’s largest organisations and is currently the Chief Digital Officer of TELUS, a large telecommunications company based in Canada. His career spans over 20 years with an intersection of business and technology. He started at NAB in a contact center environment, then co-founded National Australia Bank’s direct bank UBank and worked at Telstra running digit...
Emily Kucukalic talks about personal branding
June 28, 2020 23:00 - 38 minutes - 35.6 MBEmily Kucukalic, founder and CEO of Brand New You, Australia’s leading personal branding agency joins us for this week’s podcast. We discuss her personal journey leading to founding her agency, the concept behind personal branding, relevancy of personal brand, digital brand and how lockdown has changed personal branding. In the episode, we discuss: That people work for people, not organisations and people buy from people not companies and how this led Emily to creating her own company. Wh...
Sherilyn Shackell joins us to discuss leadership and organisational change
June 21, 2020 23:00 - 52 minutes - 48.4 MBSherilyn Shackell, CEO and Founder of the Marketing Academy talks about shifting role of a CMO to that of driving organisational success and change and her purpose of ‘turning the marketing talent of today into the leaders of tomorrow"
Bob Knorpp talks about how podcasting can elevate your content marketing strategy
June 14, 2020 23:00 - 46 minutes - 42.5 MBPodcasting legend and pioneer, Bob Knorpp in this latest episode of Lets Talk Marketing shares his views on why podcasting continues to be one of the best ways to build an audience with content.
Chris Savage shares his purpose surrounding ‘energising growth’ for individuals and organisations
June 08, 2020 00:55 - 44 minutes - 41.2 MBChris Savage, founder of “The Savage Company” dives deep into the skills that marketers will need to be future-fit
Chris Savage shares his purpose surrounding 'energising growth' for individuals and organisations
June 08, 2020 00:55 - 44 minutes - 41.2 MBChris Savage, founder of “The Savage Company” dives deep into the skills that marketers will need to be future-fit
Scott Brinker talks about the 2020 Martech Lunascape
May 31, 2020 23:00 - 46 minutes - 42.6 MBScott Brinker, Godfather of Martech shares his insights on the changing landscape of the Marketing tech sector as firms continue to embrace digital operations and digital customer experience
Matt Allison talks about the future of content-led customer engagement
May 24, 2020 23:00 - 40 minutes - 37.6 MBMatt Allison, Founder of Ubiquity Lab talks about creating valuable content experiences underpinned by customer insights
Neal Schaffer talks Influencer Marketing
May 17, 2020 23:00 - 43 minutes - 39.9 MBEntrepreneur and author, Neal Schaffer deciphers the power of influencers on engagement and brand building
Trevor Young breaks down myths about PR and content marketing
May 10, 2020 23:00 - 46 minutes - 42.6 MBTrevor Young, founder of Digital Citizen and author uncovers the complexities of content and how businesses should approach content marketing
Brent Coker talks about making content, an idea or a brand go viral
May 03, 2020 23:00 - 47 minutes - 43.6 MBBrent Coker from University of Melbourne dives deeper into the mysteries of the human psyche, what makes consumers tick and how that heavily influences brand and marketing
Jeremy Brook talks about how to increase brand awareness in a competitive landscape
April 26, 2020 23:00 - 39 minutes - 36.7 MBJeremy Brook from Deliveroo shares his views about strategy and brand’s purpose to combat the increasing competition whilst adapting to the current crisis
John Wall talks about whats new in Marketing and Technology
April 19, 2020 23:00 - 44 minutes - 40.8 MBCo-host of "Marketing over coffee" and Partner at Trust Insights, John Wall talks about using predictive algorithms, artificial intelligence and machine learning to give brands valuable, ongoing insights into customers
Kelly Wahlder talks about 360 degrees view of the customer
April 12, 2020 23:00 - 46 minutes - 42.4 MBKelly Wahlder, Executive Vice President of Core XM and Brand Experience at Qualtrics, joins us in this latest episode to discuss how far we’ve come with respect to brand and customer experience and the future trends to expect and stay on top of it
Kelly Waldher talks about 360 degrees view of the customer
April 12, 2020 23:00 - 46 minutes - 42.4 MBKelly Waldher, Executive Vice President of Core XM and Brand Experience at Qualtrics, joins us in this latest episode to discuss how far we’ve come with respect to brand and customer experience and the future trends to expect and stay on top of it
Aarron Spinley talks about Experience Anthropology and Digial Darwanism
April 05, 2020 23:00 - 48 minutes - 44.3 MBAarron Spinley, a leading growth futurist discusses what Experience Antropology, Digital Darwinism means for organizations and how we can prepare ourselves to stay relevant in unpredictable times
Craig Badings talks why organisations must take reputational risk seriously
March 29, 2020 22:00 - 41 minutes - 38.3 MBCraig Badings from SenateSHJ discusses the 2020 Reputation Reality report and the effect crisis’ have on reputation
Dr Ryan Wallman discusses how brands can use satire marketing to appeal to customers' emotions
March 22, 2020 22:00 - 34 minutes - 31.9 MBDr Ryan Wallman discusses the importance of satire in brand building and how to get it right
Jon Lombardo and Peter Weinberg talk about the five principles of growth for B2B marketing
March 14, 2020 22:00 - 48 minutes - 44.3 MBJon Lombardo and Peter Weinberg from LinkedIn's thinktank B2B Institute discuss how a balance between long term branding and short-term activation is critical for B2B businesses
Rishad Tobaccowala talks about the relevance of staying human in the age of data
March 08, 2020 22:00 - 39 minutes - 36.5 MBRishad Tobaccowala, Chief Growth Officer of Publicis Group talks about benefits of finding the proper balance between human intuition, creativity and data driven insights for successful business transformations
Rob Loewenthal shares his views on all things podcasting
March 01, 2020 22:00 - 38 minutes - 35.2 MBRob Loewenthal, Founder and CEO of Whooshkaa discusses what's driving the increasing popularity of audio storytelling and how podcasts are changing the game for marketers.