Let’s talk luxury. The Mazars podcast series about how and why luxury brands are undergoing a business model makeover artwork

EP04: The four generations shaping luxury in China – with Dr Julie Laulusa

Let’s talk luxury. The Mazars podcast series about how and why luxury brands are undergoing a business model makeover

English - September 08, 2021 07:50 - 11 minutes - 10.9 MB
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Previous Episode: EP03: ‘Material’ changes for luxury – with Kresse Wesling
Next Episode: EP05: The culture of luxury in Latin America – with Lina Bustillo

Four generations of consumers are shaping the Chinese luxury market – Dr Julie Laulusa, managing partner of Mazars in China breaks down different customer tastes and trends in one of the world’s largest luxury markets.  




Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. “Chinese luxury brand consumers — a generational, gender and city-tier analysis” a study by Mazars.