#385: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland (Short Summary Show)

Let's Talk Loyalty

English - May 29, 2023 21:00 - 6 minutes - 5.76 MB - ★★★★★ - 16 ratings
Marketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #384: Global Leaders Maintain Focus on Customers and Stakeholders

Next Episode: #386: Partnerships and Personalising for Airline Loyalty Profitability

Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.

Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas featuring a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the “Best Loyalty Programme 2021” from the Irish Loyalty Awards for their “Play or Park” programme.

Circle K’s "PLAY or PARK” loyalty programme features gamification, rewards and charitable contributions, benefits the members and business in equal measure.

Listen to hear how Eadaoin and her team continue to build new campaigns within “PLAY or PARK” to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme’s membership and ultimately winning the hearts of Irish customers.

Hosted by Tom Peace.

Show Notes:

1) Circle K Ireland⁠

2) Eadaoin Keane

3) Irish Loyalty Awards

4) "Play or Park"

5) #212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland