#383: TGI Fridays’ Strategic Focus On Loyalty: Fridays Rewards

Let's Talk Loyalty

English - May 23, 2023 21:00 - 40 minutes - 37.3 MB - ★★★★★ - 16 ratings
Marketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #382: Loyalty Lessons from USA Convenience Chain Yesway (Short Summary Show)

Next Episode: #384: Global Leaders Maintain Focus on Customers and Stakeholders

Lindsay Eichten is a seasoned loyalty executive across multiple industries, but in her role as Director CRM, Loyalty & Media, she leads a small team to deliver the launch of Fridays Rewards for the iconic brand, TGI Fridays.

Lindsay highlights that loyalty is a key strategic initiative for TGI Fridays, which therefore means she has the support and the focus on her team’s deliverables in this role. She emphasizes how starting the change management process with the chain’s front line staff has been critical to understand what makes a great restaurant loyalty experience and to get the buy in from the team at the front line.

Finally, Lindsay supports how important it is to secure the right technology partner, which can work on a global scale for a brand as expansive as TGI Fridays.

Hosted by Amanda Cromhout.

Show Notes:

1) Lindsay Eichten

2) TGI Fridays

3) NEW Fridays Rewards

4) Data Delivers