#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.

Let's Talk Loyalty

English - May 09, 2023 21:00 - 58 minutes - 53.4 MB - ★★★★★ - 16 ratings
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Previous Episode: #376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show)

Next Episode: #378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger

This episode is focused on the role of customer communications in driving customer loyalty.

Rick Ferguson is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale.

Today, he shares insights from his more than 20 years’ experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity.

We also discuss how our member communications can drive emotional loyalty - a lever that's often neglected as a way to optimize our programs.

Show Notes:

1) Rick Ferguson

2) Phabolousity