#365: Understanding Loyalty in Germany & Key Take-Outs from The European White Paper
Let's Talk Loyalty
English - April 11, 2023 21:00 - 43 minutes - 39.6 MB - ★★★★★ - 16 ratingsMarketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #364: Air Canada’s Award-Winning Aeroplan Program (Short Summary Show)
This episode focuses on the loyalty market in Germany, featuring expert insights from Nicole Wilhelm.
Nicole is an independent customer loyalty expert, a well-known industry thought leader and an advocate for emotional loyalty.
Nicole is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.
Listen to learn about the loyalty landscape in Germany – what membership, appeal and impact look like in this market – and which programmes and key innovations should inspire us all.
Hosted by Charlie Hills.
Show Notes :
2) European Loyalty Whitepaper
4) YouGov