#349: Are Subscription based programs the future for loyalty ? (Short Summary Show)

Let's Talk Loyalty

English - March 06, 2023 21:00 - 6 minutes - 6.29 MB - ★★★★★ - 16 ratings
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Previous Episode: #348: The Points Guy Highlights Customer's Loyalty Expectations and Needs

Next Episode: #350: Airline Loyalty Program Valuations with Evert de Boer

In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world’s leading expert on subscription pricing and membership models.

Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive.

Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.

She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches.

Hosted by Tom Peace.

Show Notes :

1) Robbie Kellman Baxter

2) Website: robbiekellmanbaxter.com

3) The Membership Economy

4) The Forever Transaction

5) Subscription Stories: True Tales from the Trenches. - Podcast

6) #177: Subscription Programmes as a Must-Have Tool for Brand Success