#346: Why FNB’s eBucks Program in South Africa is One of the Best Programs In The World? (Short Summary Show)

Let's Talk Loyalty

English - February 27, 2023 21:00 - 5 minutes - 5.35 MB - ★★★★★ - 16 ratings
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Previous Episode: #345: Loyalty and Customer Engagement Insights in APAC with Collinson Group

Next Episode: #347: From Fans to Fanatics with Doug Glazer of Fanatics

In this episode, Tom Peace highlights the key success factors that make eBucks such an amazing program.

Back in January 2022, Let’s Talk Loyalty spoke with Johan Moolman, CEO of eBucks, about what makes his programme the one that South African people said they couldn’t live without.

eBucks is a rewards program for FNB bank customers, providing rewards to card users for simply spending with their bank cards. The highly successful program has been running for 21 years and is multi-award-winning year after year.

Hosted by Tom Peace

Show Notes :

1) Johan Moolman

2) eBucks

3) #175:eBucks South Africa Wins Best Loyalty Programme of the Year 2021 AGAIN!