#341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself

Let's Talk Loyalty

English - February 14, 2023 21:00 - 36 minutes - 33.8 MB - ★★★★★ - 16 ratings
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Previous Episode: #340: Loyalty Insights from Italy, featuring Cristina Ziliani, Professor of Loyalty Marketing and CRM at the University of Parma (Short Summary Show)

Next Episode: #342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada

Tjhai A Eng is Head of Marketing & Loyalty at Matahari Department Stores in Indonesia.

Matahari is the biggest department store chain in this vast country and its rewards programme is also the country's biggest retail programme.

With over 7 million members, Matahari Rewards has re-invented itself based on strong customer insight and a customer-led engagement plan to re-invigorate its proposition after the tough impact of the COVID-19 pandemic.

A Eng shares the KPI performance of the programme and how top executive management buy-in is key to its success. A lesson for all of us.

Listen to learn some incredible loyalty insights from Matahari Rewards in Indonesia.

Hosted by Amanda Cromhout.

Show Notes:

1) Tjhai A Eng

2) Matahari Department Stores