#18: Trends in Loyalty - My Predictions for 2020

Let's Talk Loyalty

English - January 15, 2020 22:00 - 13 minutes - 15.3 MB - ★★★★★ - 16 ratings
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Previous Episode: #17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty

Next Episode: #19: Loyalty Experts Worldwide - An Interview with the "Customer Strategy Network"

Today's episode discusses my ideas on loyalty TRENDS emerging for 2020 and beyond.

Beyond the more frequently-touted ideas around personalisation, subscription programmes and environmental considerations, I've chosen three topics that excite me that include some innovative opportunities to consider as you plan your programme's evolution.

Show Notes:

1) The CX Academy: https://thecxacademy.org/

2) Gartner Customer Experience Survey: https://www.gartner.com/smarterwithgartner/key-findings-from-the-gartner-customer-experience-survey/

3) McCafe Campaign - Creating Emotional Loyalty: http://www.liquidbarcodes.com/mcdonalds-loyalty-campaign-brewing-good/

4) PWC Report on Voice Assistants: http://explore.pwc.com/c/pwc-voice-assistants