Zoe Scaman - Community building for brands
Let's talk branding
English - February 21, 2022 03:00 - 37 minutes - ★★★★★ - 34 ratingsBusiness Arts Design branding strategy brand design marketing creative sonic business identity logo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Stef Hamerlinck - Going in house
In this episode, I talk with Zoe Scaman, founder at Bodacious, a strategy studio. We have a deep and interesting conversation about the role of communities in building stronger brands. Zoe has a fresh and nuanced take on things like 'fandom' and the value they can create for brands.
Zoe on TwitterIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
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