LTB S2 008 Mark Pollard - Strategy is your words
Let's talk branding
English - September 06, 2018 12:57 - 59 minutes - ★★★★★ - 34 ratingsBusiness Arts Design branding strategy brand design marketing creative sonic business identity logo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: LTB S2 007 Summer Teal Simpson Hitch - Focus Lab
Next Episode: LTB S2 009 Melinda Livsey - Building a personal brand
Strategy is your words.
In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!
We talk about:
Mark's own business Mighty Jungle
Working at Leo Burnett
Marks 'Ask questions, Get answers' article
His skillshare class, a really nice intro to brand strategy
The importance of words
The Jetty brand
Booktips: On writing well, the artful edit, save the cat
What questions to ask
You can connect with Mark on his Twitter and LinkedIn.
I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.
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This episode is supported by HolaBrief
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com