Ian Barnard - Measuring awareness
Let's talk branding
English - June 18, 2021 08:21 - 56 minutes - ★★★★★ - 34 ratingsBusiness Arts Design branding strategy brand design marketing creative sonic business identity logo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Haris Spahic - Strategy for startups
Next Episode: The brand audit
In this episode, I talk with Ian Barnard, a marketer from Canada that specializes in SMEs and non-profit organizations. We take a deep dive into measuring awareness and salience. What tools and techniques to use, what to be mindful of, and a lot more. It's a great hands-on episode so I think you'll enjoy it!
Ian on Twitter
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