Faris Yakob - Paid attention
Let's talk branding
English - November 16, 2020 05:00 - 50 minutes - ★★★★★ - 34 ratingsBusiness Arts Design branding strategy brand design marketing creative sonic business identity logo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Julian Cole - Becoming a big-T strategist
Next Episode: Michael Keplinger - Testing brand design
We talk about:
The definition of attentionAttention as a filterRobert heath: low attention processingPaid advertising vs organic contentDigital vs traditional advertisingThe value of the marketing funnelFind Faris:
Faris on Twitter: https://twitter.com/farisFaris his book, Paid attentionGenius Steals, his company: http://geniussteals.co/This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com