Competitive analysis
Let's talk branding
English - November 30, 2020 05:00 - 21 minutes - ★★★★★ - 34 ratingsBusiness Arts Design branding strategy brand design marketing creative sonic business identity logo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this solo episode, I talk about competitive analysis, what it is, why and how I approach it, and what are some of the specific phases to go through. I also highlight how I use it as a base for branding and marketing efforts and the difference with business strategy.
Notion template: https://www.notion.so/weareollie/LTB-competitive-analysis-template-cfae88e869ef4c418bd9faa328eaf402Phase 1 collect: workshop, google searchesPhase 2 profile: messaging layer, visual layer, positioning layer,Phase 3 group: sub-categories, segment per style, per offer, messaging stylePhase 4 insights: what can we learn from these different competitors, from the category?If you are interested in more juicy stuff, go subscribe to the newsletter at letstalkbranding.com
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