Let's Talk Brand & Digital
5 episodes - English - Latest episode: about 5 years ago -We are creatives. A team of strategists, thinkers, designers and techno-wizards. We explore and challenge, creating conversations through our work.We will be delivering podcasts which look into current industry practices, question the norm and ask ourselves where we believe the industry is heading. We can't wait to share our thoughts and hope you come along with us for the journey.
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Episodes
Let's Talk : PPC in the Modern Landscape
July 05, 2019 14:00 - 19 minutes - 13.5 MBHear from our Research and Insights specialist, Martin Jackson, who discusses where pay-per-click advertising is now and how it's going to change in the future. After running through the basics, Martin goes in-depth on the benefits of PPC and how any company can benefit from running campaigns. He discusses how search engine algorithms are always updating and that it's important to constantly check and tweak your adverts to make sure they are effective. Listen to our podcast, and if you f...
Let's Talk : Reaching Gen Z on Social Media
June 13, 2019 14:00 - 31 minutes - 21.9 MBJoin us as we delve into the world of Generation Z. Henry is placed in the hot seat as Emily asks what makes this generation so different from previous ones, and why companies need to be focussing on them. Gen Zer's spend around 10 hours a day looking at screens, but what's the best way to get their attention? We go through how the different platforms attracting this new audience, and who's doing it better than others. Give our podcast a listen and let us know what you think on social...
Let's Talk: Getting Creative in the Design & Digital Industry
April 16, 2019 10:00 - 14 minutes - 6.52 MBOur Managing Director, Kate Eady; Head of Communications, Emily O’Brien and Social Media Manager, Henry McGregor discuss merging creativity and technology together to generate solutions that drive results. How do Wrapped Agency work differently to other design or digital agencies to ensure that we deliver results, not just initially, but also through an ongoing relationship. Design and digital evolve rapidly, so we pride ourselves on being different, doing the right thing and ensuring tha...
Let's Talk: Content Strategy
April 02, 2019 23:00 - 9 minutes - 4.62 MBHear from Emily O’Brien, Head of Communications at Wrapped Agency, who covers how to create a content strategy that packs a punch. We ask her how to tailor content for the platform that it’s on, how to ensure that we are delivering the appropriate key messages for your audience, and which businesses actually need to invest time and resource into creating a detailed content strategy. What does a content plan actually cover? Is it social media, website content or more? And what does a con...
Let's Talk: Meaningless Industry Jargon
April 02, 2019 23:00 - 13 minutes - 6.27 MBIn this feature podcast discussion, Wrapped Agency’s Managing Director, Kate Eady, Head of Communications, Emily O’Brien and Social Media Manager, Henry McGregor talk about words that we have found have lost their meaning and importance through being over-used. We are passionate about words. They are the driving force behind powerful campaigns and content – but we have found that terminology is evolving, and words that used to have so much meaning, are now becoming pointless. Hear about ...