In the second part of his conversation on Let Go & Lead, world-renowned speaker and author Scott Halfordspeaks with Maril about good storytelling put to practice. They dive into strategies for crafting better stories, common pitfalls to avoid when telling them, the importance of mining your life for personal stories and a lot more — all grounded in neuroscience and the goal of better inspiring those we lead. Find the episode below.

2:07 Ways to make strategy presentations more engaging  

9:57 The hallmark of a good leader in today’s world

13:21 The mechanics of good stories and what to focus on when crafting them

24:31 Why leaders should share personal stories

25:19 “Mining” your life for stories that resonate with employees

28:37 Common pitfalls to avoid when telling stories

Listen to the first part of Scott’s conversation with Maril here.

Let Go & Lead is a leadership community created by Maril MacDonald, CEO and founder of Gagen MacDonald, more than a decade ago. It explores how leaders inspire change and transformation in an environment in which they possess diminishing control.

The Let Go & Lead conversation series has existed in several iterations, from video interviews to its current form as a podcast, now in season 4. Over the years, Maril has conducted more than 70 interviews with business leaders, academics and creative thinkers, including former Starbucks CEO Howard Schultz, best-selling authors Mitch Albom and Dan Pink, Hyatt CHRO Malaika Myers and American Medical Association CEO James Madara. At its core, Let Go & Lead remains a place where people can access a diversity of perspectives on interdisciplinary approaches to leadership.

Full episodes also available on: 

Apple Podcasts: https://podcasts.apple.com/us/podcast/let-go-lead-with-maril-macdonald/id1454869525 

Spotify: https://open.spotify.com/show/5Gaf7JXOckZMtkpsMtnjAj?si=WZjZkvfLTX2T4eaeB1PO2A 

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9sZXRnb2xlYWQubGlic3luLmNvbS9yc3M 

Stitcher: https://www.stitcher.com/show/let-go-lead 

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Gagen MacDonald is a strategy execution consulting firm that specializes in employee engagement, culture change and leadership development. Learn more at http://www.gagenmacdonald.com