Episode 28: Mastering Startup Sales w/ Mark Crofton - Global VP @ SAP SE

Lessons via Leaders

English - March 12, 2021 10:00 - 50 minutes - 34.6 MB - ★★★★★ - 7 ratings
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Previous Episode: Episode 27: Elevating Ecosystems w/ Ana Paula Gonzalez - Head of Managed Funds @ 500 Startups

Next Episode: Episode 29: Innovating Communications on a Global Scale w/ Jonah Fink - President of net2phone

Mark Crofton is Global Vice President and leads the Sales Coaching team at SAP SE.

Prior to his current role, Mark led the SAP Academy for Sales, the flagship SAP sales training program for Early Talent. Previously, he was VP Sales, Latin America, launching and leading the Mobility business in that region. He has also held positions in the North America Sales and Corporate Development organizations. His expertise is in leading sales teams and implementing Go-to-Market strategy with a focus on attaining revenue targets.

I’ve had the privilege of working with Mark at my previous company LiveNinja when we pivoted to a B2B model, and we didn’t know the first thing about selling into enterprises. Mark came in, taught us how to build a salesforce from the ground up, and ever since then I consider him one of the most knowledgable people in software sales.