The Value of Content in Digital Experience with AD

When building out a content strategy, there are two sides to consider: the product side and the marketing side. So, how do we, as a digital agency, focus on getting organizations to understand the separation of the two? Very often the product content doesn’t receive the level of attention that the marketing content does. But today, there’s a large shift through digital transformation and how it affects the value of content – the focus is coming back to the product side.
In this episode, our host, Tim Ahlenius, spoke with AD's VP of Ecommerce Solutions Caroline Ernst, and Americaneagle.com's Strategic Accounts Director Brendan Cameron, to talk about the value of content in digital experience.
AD is a member owned group. We are passionate about bringing growth-oriented independent distributors and best-in-class suppliers together to outperform the market and to stay ahead of the competition. AD eCommerce Solution is the trusted partner for enabling AD members to achieve their eCommerce objectives and win in an evolving digital world.
This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
Connect with:

Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube

Tim Ahlenius: LinkedIn // Twitter

Caroline Ernst: LinkedIn // Twitter

Brendan Cameron: LinkedIn

When building out a content strategy, there are two sides to consider: the product side and the marketing side. So, how do we, as a digital agency, focus on getting organizations to understand the separation of the two? Very often the product content doesn’t receive the level of attention that the marketing content does. But today, there’s a large shift through digital transformation and how it affects the value of content – the focus is coming back to the product side.

In this episode, our host, Tim Ahlenius, spoke with AD's VP of Ecommerce Solutions Caroline Ernst, and Americaneagle.com's Strategic Accounts Director Brendan Cameron, to talk about the value of content in digital experience.

AD is a member owned group. We are passionate about bringing growth-oriented independent distributors and best-in-class suppliers together to outperform the market and to stay ahead of the competition. AD eCommerce Solution is the trusted partner for enabling AD members to achieve their eCommerce objectives and win in an evolving digital world.

This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!

Connect with:

Tim Ahlenius: LinkedIn // Twitter

Caroline Ernst: LinkedIn // Twitter

Brendan Cameron: LinkedIn