How Product Experiences Will Unlock Growth with Akeneo
Lessons for Tomorrow
English - December 14, 2021 11:00 - 41 minutes - ★★★★★ - 6 ratingsMarketing Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ninety percent of B2B organizations cite product information management as highly important or a top priority, according to the 2020 Akeneo Global B2B survey. This means that the power of product information management and product experience are here to stay. In this episode, our host, Tim Ahlenius spoke with Akeneo's Director of Product Marketing Ali Hanyaloglu and Product Experience Management Evangelist Virginie Blot to discuss product experience.
Product Experience, or PX, is the foundation of customer experience - consistent product information delivered in context wherever, and whomever, your buyers are. It’s about finding, browsing and shopping for products.
Akeneo is a global leader in Product Experience Management (PXM) that helps businesses with products to sell to unlock growth opportunities by creating a single source of truth for product information and delivering a consistent and compelling omnichannel product experience.
For more information, check out Akeneo's Global B2B Survey 2020 eBook: 5 Takeaways on PIM and PXM.
This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
Connect with:
Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube
Tim Ahlenius: LinkedIn // Twitter
Ali Hanyaloglu: LinkedIn // Twitter
Virginie Blot: LinkedIn
Ninety percent of B2B organizations cite product information management as highly important or a top priority, according to the 2020 Akeneo Global B2B survey. This means that the power of product information management and product experience are here to stay. In this episode, our host, Tim Ahlenius spoke with Akeneo's Director of Product Marketing Ali Hanyaloglu and Product Experience Management Evangelist Virginie Blot to discuss product experience.
Product Experience, or PX, is the foundation of customer experience - consistent product information delivered in context wherever, and whomever, your buyers are. It’s about finding, browsing and shopping for products.
Akeneo is a global leader in Product Experience Management (PXM) that helps businesses with products to sell to unlock growth opportunities by creating a single source of truth for product information and delivering a consistent and compelling omnichannel product experience.
For more information, check out Akeneo's Global B2B Survey 2020 eBook: 5 Takeaways on PIM and PXM.
This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
Connect with:
Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube
Tim Ahlenius: LinkedIn // Twitter
Ali Hanyaloglu: LinkedIn // Twitter
Virginie Blot: LinkedIn