Episode #277: Mastering Marketing is Your Key to Successfully Resign from PPO Plans
Less Insurance Dependence Podcast
English - February 01, 2024 09:00 - 19 minutes - 35.4 MB - ★★★★★ - 48 ratingsScience Health & Fitness Medicine dentalinsurance dentalpodcast dentist insurance medicine Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode #276: Does being a PPO Provider Help You Achieve an Effective Work-Life Balance?
Next Episode: Episode #278: Lessons from Smile Direct Club Failure
In this episode, Gary explores the crucial link between mastering marketing and successfully resigning from PPO plans. By framing insurance write-offs as a strategic marketing expense, he reveals a path to acquiring new patients while minimizing losses.
Drawing on practical examples, the episode emphasizes the transformative impact of redirecting marketing efforts from PPO plans to platforms like Google, showcasing the financial benefits and enhanced patient acquisition strategies for dental practices.