Leading Change - Why Your Why Matters When You Are Leading Change

When we ask people to do something difficult, like change the way they work, they are very unlikely to do it unless they understand the reasons that sit behind the changes, but the rationale itself is often not enough.  Unless not changing puts people in danger, they need something more than a logical argument to be motivated to make those changes. They need to be inspired by a bigger vision or purpose, our business why.  But that’s not the only function talking about our business why has during change, it also serves as an anchor for our decisions when it seems like everything around us is changing

You can download the What's Your Why Worksheet mentioned in this episode here.